Performance Marketing

4 weeks ago


Chennai, India Saaki Argus & Averil Consulting Full time

About Client:

A leading EdTech Organization


Job Responsibilities:


  • Plan and execute a strong performance marketing strategy and execute campaigns
  • Develop and implement marketing strategies to increase customer acquisition, revenue growth and brand awareness
  • Manage budgets and campaigns across all digital channels to drive strong ROI
  • Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of marketing initiatives.
  • Provide recommendations and points of view on campaign structure, targeting, creative opportunities, executing A/B testing opportunities for bidding, targeting, copy, creative, and landing page strategies.
  • Maintain and update a robust audience strategy based on user attributes, interests, browsing patterns, demographic data, custom audiences, and more.
  • Plan and execute monthly and quarterly plans to scale the lead volumes and manage marketing spending.
  • Acquisitions & Traffic Growth - Bringing Customer Acquisition Cost down with a steady focus on quality user growth & retention.
  • Focus on the ROI of all marketing activities and have work to constantly improve performance.
  • Work with the creative team to produce and update digital assets, iterating on the design and messaging strategy based on performance.


Candidate Requirement:

  • 3 years experience in performance marketing



Location:

  • Chennai



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