D2c Executive

6 days ago

Mumbai, India OLIVER - SEAPAC Full time

**ROLE**: D2C Executive

**LOCATION**: Mumbai, India

**A LITTLE BIT ABOUT THE ROLE**:
We are seeking a D2C Executive for an Indian beauty brand. As a key member of our team, you will be responsible for driving and implementing our D2C strategy. Your role involves optimising the online customer journey, managing website operations, helping to drive the retention strategy, and analysing data to improve performance. Join us in creating delightful experiences for our customers and growing our brand's online presence.

**WHAT YOU WILL YOU BE DOING**:

- Drive customer acquisition, retention and growth through digital marketing and a seamless customer experience online.
- Develop customer understanding trough customer data, contributing to the overall analysis of the consumer path to purchase.
- Drive growth, develop, propose and implement creative solutions to drive and convert more visitors.
- Work closely with Brand Manager to define the brand priorities and action plans.
- Ensure that the brand online journey is consistent with overall brand standards and strategies
- Ensure user experience of the website including design & aesthetics, content, navigation, branding/marketing, performance, checkout funnel.
- Activate the rights business drivers by tracking and drawing conclusions form specific e-commerce KPI's (unique visitors, conversion rate, bounce rate, profit optimisation)
- Manage and challenge the performance media agency
- Provide SEO/SEM and Digital Marketing through innovation and process improvements together with agencies (media, SEO).
- Ensure the respect of the allocated budget and propose its optimisation
- Monitor the online local market & competition activities.
- Stay up to date with main online channels (Facebook, Google, display) awareness and performance solutions/products.

**WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE**:

- Minimum 2 years' experience in a D2C online business
- Must have early-stage start/up or new brand launch experience
- Hands on experience of executing marketing campaigns for consumer brands
- Data-driven mindset with excellent analytical and problem-solving skills
- Very good knowledge of digital conversion media
- Very good communication skills to inspire collaboration with all stakeholders.
- Passion to discover and strategise emerging trends & consumer behaviours.
- Good level of English.

**Minimum Qualifications**:

- Bachelor's degree in business, marketing, or a related field.

**A LITTLE BIT ABOUT US**:
OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.

The traditional agency outside-in model means that huge quantities of time are wasted in the back and forth and linear processes between agencies and clients. OLIVER agencies come to the client, live inside their office and solve their problems collaboratively.

OLIVER agencies are strategic and creative, whilst being agile and adaptive. They cover the full range of integrated marketing, but at the speed that businesses now demand. We allow our clients to work in real time. Creating better work, at pace.

**OUR VALUES AND HOW TO LIVE THEM**:
**Ambition** - you look for opportunities to deliver greater value to those around you.

**Imagination** - you identify a range of solutions to problems.

**Inclusion - **to be actively pro-inclusive and anti-racist across our community, clients and creations.

**Inspiration** - you lead by example and encourage others to do the same.

**Learning **- you have excellent listening skills that helps you to learn from our clients and those around you.

**Results** - you accept responsibility for your actions.
- We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. _We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. _We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle._

Inside Ideas Group and its' affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.

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