Brand Lead
2 weeks ago
About Our Client
A celebrity & strategic investor backed D2C brand A conscious brand selling across 53+ countries, have a team of 115+ people, have trained 16,000+ farmers in the last couple of years, have 1000+ farmers
Job Description
The incumbent would be responsible for building brand playbooks, brand guidelines, developing & Implement annual brand plans Executing ATL, BTL, digital campaigns across channels Build short and long-term effective strategies for the brand portfolio in line with overall marketing strategy of the organisation Digital 1st approach and direct to consumer marketing, ecommerce and performance marketing
The Successful Applicant
Comes with 5+ years of experience in brand management, prior D2C experience would be highly preferred Hands on experience in handling ATL, BTL, Digital campaigns with limited budgets Prior experience in building brand playbooks, guidelines Strong work ethics
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