Marketing & Communications

1 month ago

Mumbai, India LinkCxO Global Full time

Company Name
- Confidential
- Location
- Mumbai, Maharashtra
- Job Type
- Full Time

Experience
- Min
- 15 years- Max
- 20 years- Posted on
- Jun 5, 2023
- Function
- Accounting and Finance

Industry
- BFSI

Education
- MBA from a premier institute, 12-16 years of hand on experience in brand management and driving business results leveraging both online and offline marketing channels

**Skills**:
- In-depth understanding of brand marketing, digital and advertising ecosystem. Strong ATL / project management and execution experience. Strong experience working in cross functional teams (local and global) with and ability to influence key stakeholders with data driven and insightful point of view. Strong data driven marketing skill with experience in uncovering consumer/business insights from qualitative and quantitative internal or external data and translating it into marketing strategy and campaigns. Should be able to collaborate with consumer research and products/sales and distribution teams to analyze brand perception and business results from various marketing campaigns. Ability to partner with internal media team and media agency to develop effective and efficient media plans.

**Job Description**:

- Marketing Strategy and Plan: Based on the specified business objectives, develop the brand's annual marketing strategy and activity calendar. Monitor the activity calendar's progress constantly, evaluate each activity's efficacy, and regularly and appropriately update key stakeholders on the situation. Design and execution of the campaign: Design and build marketing campaigns for both online and offline mediums in collaboration with creative and media agency partners. Keep track of the campaigns' efficiency and efficacy, and report as needed
- Marketing alliances and partnerships
- Build and maintain alliances with other companies, agencies, content producers, start-ups, and other members of the ecosystem to increase marketing effectiveness and efficiency. Management of social media and Web
- Work together with the agencies to meet your goals for website performance and owned media acquisition. Control the efficacy and content. Manage social media accounts and campaigns as well. Definition of a value proposition: Define the consumer-facing proposition in collaboration with local and international teams and agency partners. After that, use the brand health monitor on a regular basis to monitor the brand's development in relation to important equity metrics. Ensure that all ATL marketing efforts and activities are in line with the brand proposition and established guidelines to function as a steward of the brand in the marketplace. Media awareness
- The capacity to supervise and carry out media planning and selection for both offline and online channels. Activations - Execution of innovative campaigns and in-branch/on-the-ground activations.

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