Performance Marketing Associate
2 weeks ago
**Key Skills**:
- Excellent Communication
- Proficient in using MS Excel
- Familiarity with Web Analytics and Performance Marketing
- Proficiency in keyword research and keyword competition Analysis.
- Knowledge of Analytic tools like Google Analytics, Appsflyer, etc.
**Preference**:
- Prior experience in performance marketing platforms is highly preferred (be it internships, jobs, or side projects) - Main platforms: Instagram, Google and Facebook
**Responsibilities and Duties**:
- Responsible for launching performance marketing campaigns across platforms such as Instagram, Google and Facebook, and ensuring their optimizations are best in class.
- Manage performance marketing operations: Launch campaigns across search, social, display, video, app and native channels.
- Drive performance marketing efficiency: Closely monitoring day-to-day optimisations to ensure campaign performance is efficient.
- Identifying growth opportunities for the business: Take inputs from campaigns to derive data-driven recommendations for the business.
- Work on the creation, execution, and maintenance of PPC Ads campaign.
- Conduct A/B testing for social media and various ad campaigns.
- Manage and report on budget planning/performance of ad campaigns.
- Work on calculating and reporting on matters related to ad ROI, CPL, and similar parameters related to the ad campaigns.
- Perform and report on ad quality analysis.
- Create a campaign expense sheet on a timely basis.
**Salary**: ₹300,000.00 - ₹350,000.00 per month
**Benefits**:
- Provident Fund
Schedule:
- Day shift
Ability to commute/relocate:
- Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- total work: 2 years (required)
**Speak with the employer**
+91 9999999999
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