See more Collapse

Content and Client Experience Narrative Strategist

2 months ago


Bengaluru Karnataka, India IBM Full time

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

The Content and Client Experience Strategy team creates and curates content and experiences that articulate and amplify a compelling, differentiated, and consistent narrative about how IBM and our ecosystem of partners create value for our clients, educate them about our technology and consulting expertise, and ultimately drive IBM business growth. The team ensures that our messaging at events and experiences (e.g., Innovation Studios) is:

- aligned to IBM’s GTM strategy to deliver on business growth
- delivered in fresh and engaging formats that foster strong emotional connections and a deep understanding of IBM
- can be scaled with consistency and relevancy across markets

This role will work closely with experts across the company including product and content marketing, communications, offering management, sales, and others, to build on their expertise and drive consensus to ensure our content and experience aligns with our business goals and messaging. In addition to the narrative, you will create additional content (e.g., keynotes, discussion guides, panel Q&A, speaking session storyboards/flows, speaking scripts, session titles and abstracts, booth copy and signage, etc.) and provide recommendations on other client-facing assets (e.g., case studies, videos, demos, etc.). You will also collaborate closely across the broader team to to bring to life the event themes in new and memorable ways and to measure and analyze content performance to continuously improve our content and experience strategies and achieve business objectives.

Required Technical and Professional Expertise
- 5+ years of experience in strategy, consulting, and/or across marketing disciplines (events, product, content, etc.)
- Proven experience in content creation, storytelling, or copywriting, preferably in a B2B technology environment
- Ability to bring an outside-in perspective through a deep understanding of the market, with a particular emphasis on the portfolio that IBM serves
- Ability to synthesize components into a cohesive narrative with differentiated messaging and powerful storytelling
- Stellar critical & analytical thinking skills combined with exceptional written and communication skills, with the ability to craft engaging narratives that resonate with our target audience
- Adaptable and comfortable with a fast-paced, dynamic, rapidly changing environment
- Strong collaborator and a team-oriented mindset
- Deep enthusiasm and curiosity about understanding the role of technology in the business world and a strong passion to advocate and champion for technology’s role by helping others to better understand it
- Ability to interact with senior management and influence decision makers
- Ability to work independently with excellent time management skills and be a self-motivated individual

Preferred Technical and Professional Expertise
- Creative thinker with a passion for storytelling and curiousity for new technologies and trends
- Advanced project management skills and experience with the ability to manage multiple projects and priorities simultaneously (3+ years)

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?


We have other current jobs related to this field that you can find below


  • Bengaluru, Karnataka, India IBM Full time

    Introduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most...


  • Bengaluru, Karnataka, India IBM Full time

    Introduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most...


  • Bengaluru, Karnataka, India IBM Full time

    Introduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most...


  • Bengaluru, Karnataka, India IBM Full time

    IntroductionAt IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most...

  • Content Strategist

    2 weeks ago


    Bellandur, Bengaluru, Karnataka, India Karma Club Experience Full time

    Job Description: As a Content Strategist, you will be responsible for developing and executing content strategies that drive brand awareness, bookings/ reservations, engagement, and automation's across various digital platforms. Your role will involve collaborating with cross-functional teams to ensure that our content aligns with our brand identity and...


  • Karnataka, India Become™ | Answering Possibilities Full time

    **We are looking for someone who will be required to prepare pitch decks for in a strategic, comprehensive, and enhancing manner. You are someone who is open for teamwork, open to unlearn and relearn at every turn and not afraid to experiment with meanings, perspectives and behaviours visually.**: **Responsibilities**: - Engage directly with founders to...


  • Bengaluru, Karnataka, India IBM Full time

    Introduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most...

  • Content Strategist

    4 days ago


    Bengaluru, Karnataka, India ConsultBae Jobs Full time

    Role - Content StrategistLocation: BangaloreWorking Days: 5 Days WFOExperience: 3+Content WriterThe Content strategist will be a creative force and a crucial part of the marketing team. Your role will extend beyond mere writing; you'll be collaborating across departments, contributing to content strategy that engages and captivates, from crafting compelling...

  • Content Strategist

    5 days ago


    Bengaluru, India ConsultBae Jobs Full time

    Role - Content StrategistLocation: BangaloreWorking Days: 5 Days WFOExperience: 3+Content WriterThe Content strategist will be a creative force and a crucial part of the marketing team. Your role will extend beyond mere writing; you'll be collaborating across departments, contributing to content strategy that engages and captivates, from crafting compelling...

  • Content Strategist

    3 weeks ago


    Bengaluru, India Black & White Creative Studio Full time

    Role: Content Strategist Resposibility: Curating creative content for different brands and managing social media handles - Instagram/Facebook. Writer should be creative, well spoken, should be willing to work full time from our office. Will interact with Marketing manager of different companies and curate campaigns as per client's needs. Degree in Mass...


  • Bengaluru, Karnataka, India IBM Full time

    IntroductionAt IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most...

  • Content Strategist

    2 months ago


    HBR Layout, Bengaluru, Karnataka, India Altius Hospital Full time

    **Content Strategist** I'm on Instagram as dr.fallopia - helping women with their health needs. I'm looking for a content strategist who will help me with deciding the right content and content that will give engagement. In addition to this I'm coming up with a clean label supplement brand (launching in a month) for fulfilling women's nutrition (a part if...

  • Content Strategist

    3 days ago


    Bengaluru, India ConsultBae Jobs Full time

    Role - Content StrategistLocation: BangaloreWorking Days: 5 Days WFOExperience: 3+Content WriterThe Content strategist will be a creative force and a crucial part of the marketing team. Your role will extend beyond mere writing; you'll be collaborating across departments, contributing to content strategy that engages and captivates, from crafting compelling...


  • Bengaluru, Karnataka, India TargetG Full time

    **SEO Content Strategist** As an SEO Content Strategist, you will play a vital role in driving organic traffic and enhancing online visibility for our brand through the creation and optimization of high-quality, search-engine-friendly content. Your strategic approach to content creation and your deep understanding of SEO principles will be crucial in...


  • Bengaluru, Karnataka, India IBM Full time

    Introduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most...

  • Content Strategist

    2 weeks ago


    Bengaluru, India Talent Corner HR Services Pvt Ltd Full time

    Urgent opening in a digital marketing company for content strategist position Location:Tilakwadi,Belgaum **Content Strategist** **Duties & Responsibilities**: - Developing clear & engaging content that is consistent with the company’s brand image & addresses the business goals. - Performing content audits. - Performing content gap analyses to determine...

  • Content Strategist

    5 days ago


    Bengaluru, Karnataka, India Ordrio Technologies Pvt Ltd. Full time

    Content Strategist at Ordrio, you will play a pivotal role in our digital marketing team. Your primary responsibility will be to monitor and analyze trending social media activities across various platforms, and then craft compelling content that aligns with these trends. You will be instrumental in enhancing our brand's online presence and...

  • Content Strategist

    2 weeks ago


    Bengaluru, Karnataka, India Ordrio Technologies Pvt Ltd. Full time

    Content Strategist at Ordrio, you will play a pivotal role in our digital marketing team. Your primary responsibility will be to monitor and analyze trending social media activities across various platforms, and then craft compelling content that aligns with these trends. You will be instrumental in enhancing our brand's online presence and...

  • Content Strategist

    4 days ago


    Bengaluru, Karnataka, India Commerce Pundit India Full time

    Job Title: Content StrategistJob Summary:We are seeking a dynamic Content Strategist to lead the end-to-end lifecycle of projects.The ideal candidate will be responsible for creating and maintaining project schedules, tracking deliverables, and establishing priorities.They will serve as the advocate for our audience and the steward of our business throughout...

  • Content Strategist

    3 weeks ago


    Bengaluru, India Metawolf Bangalore Private Limited Full time

    _**Content Strategist Roles and Responsibilities**_ - Performing exhaustive research to gain in-depth knowledge of all customer personas - Performing extensive research and analysis on consumer thoughts and trends - Creating specifications and content appropriate for the brand's customer personas - Strategizing content pillars and sub pillars - Planning the...