Content and Client Experience Narrative Strategist
2 months ago
Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
The Content and Client Experience Strategy team creates and curates content and experiences that articulate and amplify a compelling, differentiated, and consistent narrative about how IBM and our ecosystem of partners create value for our clients, educate them about our technology and consulting expertise, and ultimately drive IBM business growth. The team ensures that our messaging at events and experiences (e.g., Innovation Studios) is:
- aligned to IBM’s GTM strategy to deliver on business growth
- delivered in fresh and engaging formats that foster strong emotional connections and a deep understanding of IBM
- can be scaled with consistency and relevancy across markets
This role will work closely with experts across the company including product and content marketing, communications, offering management, sales, and others, to build on their expertise and drive consensus to ensure our content and experience aligns with our business goals and messaging. In addition to the narrative, you will create additional content (e.g., keynotes, discussion guides, panel Q&A, speaking session storyboards/flows, speaking scripts, session titles and abstracts, booth copy and signage, etc.) and provide recommendations on other client-facing assets (e.g., case studies, videos, demos, etc.). You will also collaborate closely across the broader team to to bring to life the event themes in new and memorable ways and to measure and analyze content performance to continuously improve our content and experience strategies and achieve business objectives.
Required Technical and Professional Expertise
- 5+ years of experience in strategy, consulting, and/or across marketing disciplines (events, product, content, etc.)
- Proven experience in content creation, storytelling, or copywriting, preferably in a B2B technology environment
- Ability to bring an outside-in perspective through a deep understanding of the market, with a particular emphasis on the portfolio that IBM serves
- Ability to synthesize components into a cohesive narrative with differentiated messaging and powerful storytelling
- Stellar critical & analytical thinking skills combined with exceptional written and communication skills, with the ability to craft engaging narratives that resonate with our target audience
- Adaptable and comfortable with a fast-paced, dynamic, rapidly changing environment
- Strong collaborator and a team-oriented mindset
- Deep enthusiasm and curiosity about understanding the role of technology in the business world and a strong passion to advocate and champion for technology’s role by helping others to better understand it
- Ability to interact with senior management and influence decision makers
- Ability to work independently with excellent time management skills and be a self-motivated individual
Preferred Technical and Professional Expertise
- Creative thinker with a passion for storytelling and curiousity for new technologies and trends
- Advanced project management skills and experience with the ability to manage multiple projects and priorities simultaneously (3+ years)
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
-
Content and Client Experience Narrative Strategist
2 months ago
Bengaluru, Karnataka, India IBM Full timeIntroduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most...
-
Bengaluru, Karnataka, India IBM Full timeIntroduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most...
-
Content and Client Experience Narrative Strategist
20 hours ago
Bengaluru, Karnataka, India IBM Full timeIntroduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most...
-
Content Strategist
1 week ago
Bellandur, Bengaluru, Karnataka, India Karma Club Experience Full timeJob Description: As a Content Strategist, you will be responsible for developing and executing content strategies that drive brand awareness, bookings/ reservations, engagement, and automation's across various digital platforms. Your role will involve collaborating with cross-functional teams to ensure that our content aligns with our brand identity and...
-
Associate Narrative Strategist
4 weeks ago
Karnataka, India Become™ | Answering Possibilities Full time**We are looking for someone who will be required to prepare pitch decks for in a strategic, comprehensive, and enhancing manner. You are someone who is open for teamwork, open to unlearn and relearn at every turn and not afraid to experiment with meanings, perspectives and behaviours visually.**: **Responsibilities**: - Engage directly with founders to...
-
Bengaluru, Karnataka, India IBM Full timeIntroduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most...
-
Content Strategist
1 week ago
Bengaluru, India Black & White Creative Studio Full timeRole: Content Strategist Resposibility: Curating creative content for different brands and managing social media handles - Instagram/Facebook. Writer should be creative, well spoken, should be willing to work full time from our office. Will interact with Marketing manager of different companies and curate campaigns as per client's needs. Degree in Mass...
-
Content Strategist
2 months ago
HBR Layout, Bengaluru, Karnataka, India Altius Hospital Full time**Content Strategist** I'm on Instagram as dr.fallopia - helping women with their health needs. I'm looking for a content strategist who will help me with deciding the right content and content that will give engagement. In addition to this I'm coming up with a clean label supplement brand (launching in a month) for fulfilling women's nutrition (a part if...
-
SEO Content Strategist
1 week ago
Bengaluru, Karnataka, India TargetG Full time**SEO Content Strategist** As an SEO Content Strategist, you will play a vital role in driving organic traffic and enhancing online visibility for our brand through the creation and optimization of high-quality, search-engine-friendly content. Your strategic approach to content creation and your deep understanding of SEO principles will be crucial in...
-
Brand & Content Strategist
1 month ago
Bengaluru, Karnataka, India IBM Full timeIntroduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most...
-
Content Strategist
1 week ago
Bengaluru, India Talent Corner HR Services Pvt Ltd Full timeUrgent opening in a digital marketing company for content strategist position Location:Tilakwadi,Belgaum **Content Strategist** **Duties & Responsibilities**: - Developing clear & engaging content that is consistent with the company’s brand image & addresses the business goals. - Performing content audits. - Performing content gap analyses to determine...
-
Content Strategist
7 days ago
Bengaluru, Karnataka, India Ordrio Technologies Pvt Ltd. Full timeContent Strategist at Ordrio, you will play a pivotal role in our digital marketing team. Your primary responsibility will be to monitor and analyze trending social media activities across various platforms, and then craft compelling content that aligns with these trends. You will be instrumental in enhancing our brand's online presence and...
-
Content Strategist
2 weeks ago
Bengaluru, India Metawolf Bangalore Private Limited Full time_**Content Strategist Roles and Responsibilities**_ - Performing exhaustive research to gain in-depth knowledge of all customer personas - Performing extensive research and analysis on consumer thoughts and trends - Creating specifications and content appropriate for the brand's customer personas - Strategizing content pillars and sub pillars - Planning the...
-
Content Strategist
2 weeks ago
Bengaluru, India Commerce Pundit India Full timeJob Title: Content Strategist Job Summary: We are seeking a dynamic Content Strategist to lead the end-to-end lifecycle of projects.The ideal candidate will be responsible for creating and maintaining project schedules, tracking deliverables, and establishing priorities. They will serve as the advocate for our audience and the steward of our business...
-
Content Strategist
2 weeks ago
Bengaluru, India Commerce Pundit India Full timeJob Title: Content Strategist Job Summary: We are seeking a dynamic Content Strategist to lead the end-to-end lifecycle of projects.The ideal candidate will be responsible for creating and maintaining project schedules, tracking deliverables, and establishing priorities. They will serve as the advocate for our audience and the steward of our business...
-
Content Strategist
3 weeks ago
Bengaluru, India Red Hat, Inc. Full timeAbout the job The Red Hat Customer Content Services (CCS) team is looking for a content strategist to join us in Bangalore, India. The content strategist plays a critical role in making Red Hat's product documentation a competitive differentiator. The content strategist leads the creation and implementation of a comprehensive strategy that defines...
-
Content Strategist
4 weeks ago
Bengaluru, India Zensciences Full timeSince its inception Zensciences has always led its engagement through content and the depth of understanding the business of a client. Content is the X factor that leads solutioning and it is also important to know that content and storytelling is how most of our clients differentiate themselves in the market. Remember, you are in the business of ideas and...
-
Content Strategist
4 weeks ago
Bengaluru, India FyerX Full time**Job Information**: Industry **Marketing** *** City **Bangalore South** *** State/Province **Karnataka** *** Country **India** *** Zip/Postal Code **560102** **About us**: With a startup spirit and with curious and courageous minds in marketing industry, we have the expertise to go deep with the world's biggest brands and we have fun doing it....
-
Junior Content Writer
2 days ago
Bengaluru, Karnataka, India Visual Connections Full time**Junior Content Writer** Are you a talented writer? Seeking to write impactful content at an agency? We are Visual Connections - a creative agency based in Bangalore. We've got the perfect opportunity for you -- Our marketing team is seeking a rockstar Junior Content Writer to be part of our expanding content creation efforts. **Here's what you'll get to...
-
Digital Strategist
2 months ago
Bengaluru, India Adfactors PR Full timeMumbai, Delhi, Bengaluru Digital at Adfactors PR We already have 200+ digital professionals working on social media marketing, content marketing, and influencer marketing, with a strong focus on corporate and B2B communications. These professionals include digital planners, data analysts, content strategists, graphic designers, and influencer...