Content and Client Experience Narrative Strategist
2 months ago
Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
The Content and Client Experience Strategy team creates and curates content and experiences that articulate and amplify a compelling, differentiated, and consistent narrative about how IBM and our ecosystem of partners create value for our clients, educate them about our technology and consulting expertise, and ultimately drive IBM business growth. The team ensures that our messaging at events and experiences (e.g., Innovation Studios) is:
- aligned to IBM’s GTM strategy to deliver on business growth
- delivered in fresh and engaging formats that foster strong emotional connections and a deep understanding of IBM
- can be scaled with consistency and relevancy across markets
This role will work closely with experts across the company including product and content marketing, communications, offering management, sales, and others, to build on their expertise and drive consensus to ensure our content and experience aligns with our business goals and messaging. In addition to the narrative, you will create additional content (e.g., keynotes, discussion guides, panel Q&A, speaking session storyboards/flows, speaking scripts, session titles and abstracts, booth copy and signage, etc.) and provide recommendations on other client-facing assets (e.g., case studies, videos, demos, etc.). You will also collaborate closely across the broader team to to bring to life the event themes in new and memorable ways and to measure and analyze content performance to continuously improve our content and experience strategies and achieve business objectives.
Required Technical and Professional Expertise
- 5+ years of experience in strategy, consulting, and/or across marketing disciplines (events, product, content, etc.)
- Proven experience in content creation, storytelling, or copywriting, preferably in a B2B technology environment
- Ability to bring an outside-in perspective through a deep understanding of the market, with a particular emphasis on the portfolio that IBM serves
- Ability to synthesize components into a cohesive narrative with differentiated messaging and powerful storytelling
- Stellar critical & analytical thinking skills combined with exceptional written and communication skills, with the ability to craft engaging narratives that resonate with our target audience
- Adaptable and comfortable with a fast-paced, dynamic, rapidly changing environment
- Strong collaborator and a team-oriented mindset
- Deep enthusiasm and curiosity about understanding the role of technology in the business world and a strong passion to advocate and champion for technology’s role by helping others to better understand it
- Ability to interact with senior management and influence decision makers
- Ability to work independently with excellent time management skills and be a self-motivated individual
Preferred Technical and Professional Expertise
- Creative thinker with a passion for storytelling and curiousity for new technologies and trends
- Advanced project management skills and experience with the ability to manage multiple projects and priorities simultaneously (3+ years)
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
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