Bm- Launch Activations

6 months ago

Gurugram Haryana, India Glanbia Performance Nutrition Full time

Glanbia is a leading global performance nutrition and ingredients group with leading market positions in cheese, whey proteins, sports nutrition and micronutrient premixes and our brands Optimum Nutrition and BSN are two of the world’s leading manufacturers of nutritional supplements in one of the fastest growing segments of the nutrition market. Our products are sold in over 130 countries worldwide and we employ 5,800 people across 30 countries, 60% of whom are in our international operations. Our shares are listed on the Irish and London stock exchanges and at GPN, our mission is to be the first choice of athletes and fitness enthusiasts everywhere to help achieve their goals through the highest-quality, most innovative performance nutrition products.

**Job Title**: Brand Manager - New Products, Optimum Nutrition
**Reports To**: Marketing Manager, Optimum Nutrition
**Supervises**: NA
**Work Location**: Gurgaon, India

**Job Summary**:
This role will work closely with the Marketing Manager -Optimum Nutrition to develop key initiatives and drive goals dealing with new product development, launch planning and execution, while developing the existing non-whey product range through promotional management, advertising and branding. Responsible for the coordination of marketing programs planned for the non-whey range of Glanbia Performance Nutrition brand, ‘Optimum Nutrition’ in India ensuring smooth and successful execution. Non-whey.

**Responsibilities**:
Managing the marketing inputs on the stage gate process for brand Optimum Nutrition
Generate ideas and size the market for newer opportunities for brand Optimum Nutrition
Leading packaging artwork development for the new product launches under Optimum Nutrition
Generate awareness and trials for the non-whey range of Optimum Nutrition i.e. Optimum Nutrition Gold Standard Pre-workout, Optimum Nutrition Creatine, Optimum Nutrition Gold Standard Plant Protein, Optimum Nutrition BCAA
Develop communication through strong insights on consumer usage occasions
Support the development of advertising material across social media, ecommerce platforms and DTC in line with brand objectives and HQ guidelines
Assistance in planning, execution and tracking of influencer marketing campaigns to drive advocacy for the non-whey range
Increase search velocity for the non-whey range of Optimum Nutrition on the ecommerce platforms
Creative brief development and working with BTL, PR, event management agencies to ensure timely execution of projects
Work with sales and key customers to develop POS solutions and all sampling material requirements
Leading the demos/sampling as required
Working with third party providers on gift with purchase procurement, POS and other collateral

**Knowledge, Skills and Abilities**:
Ability to work up timelines for projects and ensuring on time delivery
Ability to systematically coordinate projects with good sense of priority setting.
Is persistent and resilient in the pursuit of objectives, willing to take on new challenges and works to resolve issues
Results oriented with high level of initiative.
Ability to analyse market trends, internal sales data and work within budget guidelines
Good cross functional team building skills.
Good understanding of how to work within brand guidelines
Highly adept with Social Media (Facebook, Instagram, YouTube, Twitter)
Understanding of performance marketing

**Education/Experience**:
MBA from a Tier I or Tier II B school (IIMs, FMS, XLRI, SP Jain, JBIMS, NITTIE, SIBM, MDI, IIFT)
Ideally, 4 + years brand management experience in FMCG/retail/consumer focused industries OR experience in working at a creative agency in an account management role
Brand positioning & segmentation,
Good working knowledge of MS Excel and MS PowerPoint
Trade marketing and merchandising experience
Experience managing external agencies
Experience in customer/consumer insights
Experience in digital media

**Occupational Health & Safety Requirements**:
Understand and comply with the organisation OH&S Policy, procedures and legislative requirements relevant to the position.
Take responsibility for individual / own health and safety and that of others in the workplace. This includes the reporting of incidents involving injury and near misses.
Communicate with employee representatives and supervisors about OH&S matters.
Proactively report any unsafe workplace practices and/or hazards and suggest injury prevention measures.
Participate in training programs to improve awareness of risk management and health and safety within the workplace.
Perform work in a safe and appropriate manner at all times.
**NOTE**: This job description is not intended, nor should it be construed to be an exhaustive list of all responsibilities, duties, skills, or working conditions associated with the particular job. It is intended only to be a general description of the essential functions common to positions of this type.

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