Marketplace Ads Associates

3 weeks ago

Mumbai Maharashtra, India YTPS HR Services Full time

JOB TITLE: Marketplace Marketing Associate/Manager (depends on experience level & performance

in interviews)

JOB DESCRIPTION:
As a part of the Growth function, the marketplace marketing associate/manager will be responsible

for driving customer acquisition on marketplaces such as Amazon, Flipkart etc. and achieving

monthly revenue growth targets through end-to-end management of digital marketing activities,

optimization of performance & costs/CAC etc. on a day to day basis.

KEY AREAS RESPONSIBILITIES

Customer acquisition &
digital sales funnel

management
- Develop & execute detailed monthly advertising plans

across the advertising platforms of Amazon, Flipkart, Nykaa,

Myntra for achieving the sales targets with optimal ACOS /

ROAS & ensuring targets are met

Campaign Management - Plan & implement PLA/branded video ads/PCA etc.

campaigns to achieve business targets and maximize

revenue
- Daily campaign management across all the digital

marketplace platforms for acquisition
- Continuously monitor & optimize performance to ensure

sales growth in line with forecast, conversion funnel

efficiency and cost/CAC optimization
- Implement a test & scale approach to constantly test ad

formats, creatives, platforms etc. to get best results

Promotions - Design & execute effective promotions strategy to push

sales numbers as well as uplift visibility, mind metrics

Budget & ROI management - Optimize continuously to ensure high ROI and minimize CAC

Analytics & Reporting - Leverage ad platform analytics and tools such as Helium 10,

Amazon PI tool etc. to derive actionable insights
- Detailed analysis of sales trends, funnel, conversions & all

key metrics and sharing relevant insights &
recommendations
- Monitor performance & optimize/course correct

SKILLS AND COMPETENCIES:
Skills - Core digital marketing skills & hands-on experience across

Amazon, Flipkart, Myntra ads etc.
- Strong experience in analytics tools and techniques
- Proficient in quantitative analysis & insighting
- Data/numbers oriented
- Good at advanced excel/other data analysis tools
- Strong verbal & written communication

Competencies - Commercial & strategic acumen
- Results driven & ROI focused
- Technology oriented with keen interest in latest tech

developments in digital marketing
- People orientation & leadership ability
- Strong bias to action
- Agility and ability to take decisions/course correct fast

REPORTING RELATIONSHIP AND KEY INTERFACES/STAKEHOLDERS:
Reporting to Performance Marketing Lead / Head

Team / IC Individual Contributor

Internal Stakeholders Marketplace account managers for respective platforms,

sistribution/supply chain, Finance, Product & technology

External Stakeholders Amazon, Flipkart, Myntra, Nykaa etc.’s advertising teams

DESIRED CANDIDATE PROFILE:

- 1-2 years of experience of which majority should be in a B2C ecommerce set up with strong

hands on experience executing campaigns on Amazon, Flipkart etc.
- Graduate
- Experience in handling large monthly budgets (50L - 1Cr monthly)
- Good verbal/written communication skills in English

**Salary**: ₹500,000.00 - ₹700,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Application Question(s):
**Experience**:

- total work: 5 years (required)

Ability to Commute:

- Mumbai, Maharashtra (required)

Ability to Relocate:

- Mumbai, Maharashtra: Relocate before starting work (required)

Work Location: In person

**Speak with the employer**

+91 8999664518

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