Organic Social Media Executive

3 weeks ago

Banjara Hills Hyderabad Telangana, India MAD Works India Advertising Pvt Ltd Full time

**Job Summary**:
**Responsibilities**:

- **Social Media Strategy and Execution**:

- Develop and implement organic social media strategies aligned with the brand’s overall goals and voice across platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and emerging channels.
- Plan and maintain a monthly content calendar for all channels, ensuring timely posting and cohesive messaging.
- **Content Creation and Curation**:

- Create engaging, high-quality content including posts, stories, videos, reels, and infographics tailored for each social platform.
- Collaborate with the creative team for visual assets, and write compelling, on-brand captions for maximum reach and engagement.
- **Audience Engagement and Community Management**:

- Proactively engage with followers by responding to comments, messages, and mentions in a timely and brand-appropriate manner.
- Monitor conversations about the brand, industry trends, and competitor activity to suggest engagement opportunities and improvements.
- **Performance Analysis and Reporting**:

- Track, analyze, and report on the performance of organic social media campaigns, using data to optimize future content and strategies.
- Use analytics tools (such as Meta Insights, Twitter Analytics, LinkedIn Analytics, Google Analytics, etc.) to measure metrics like engagement, reach, impressions, and follower growth.
- **Trend Awareness and Innovation**:

- Stay updated with the latest trends, tools, and best practices in social media and organic content marketing.
- Experiment with new formats, tactics, and platform features (such as Instagram Reels, LinkedIn Live, etc.) to keep content fresh and relevant.
- **Collaborate with Cross-functional Teams**:

- Work closely with marketing, product, and customer service teams to align social media efforts with overall brand goals and ensure consistency in messaging.
- Coordinate with paid media teams to integrate organic and paid social efforts effectively.

**Requirements**:

- **Experience**: 2+ years of hands-on experience in organic social media management across multiple platforms.
- **Skills**: Strong copywriting skills, a keen eye for design, and familiarity with social media analytics tools.
- **Creativity**: Proven track record of creating engaging and innovative content that resonates with a brand’s target audience.
- **Organization**: Ability to manage multiple platforms and campaigns while meeting deadlines and delivering results.
- **Communication**: Excellent written and verbal communication skills.
- **Flexibility**: Adaptability to work in a fast-paced environment and adjust strategies based on changing trends or business needs.
- **Preferred**: Familiarity with tools such as Hootsuite, Buffer, Canva, Adobe Creative Suite, or similar.

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (required)
- total work: 1 year (preferred)

License/Certification:

- Digital marketing (preferred)

Work Location: In person

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