Digital Marketing
4 weeks ago
Minimum Required Experience : 4 years
Full Time
**Skills**:
- Digital Marketing
- Marketing Campaigns
- Performance Marketing
Description
**About SolarSquare**:
At SolarSquare we are building the Home-Energy brand of future India. We help homes switch to rooftop solar and move away from traditional coal electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India.
In 3 years we have scaled to become the leading residential solar brand in India. We are obsessed with quality, customer service and innovating to make it simple for homes to switch to solar. We are looking for leaders to join us in this mission.
Know us a bit better through these links:
- Techcrunch SolarSquare article
- Elevation - Podcast with SolarSquare Founders
- Startup by IIT Grads Helps Indian Homes Run on Zero Electricity, Earns Rs 200 Crore in Revenues
- The Climate Conversations ft Solar Square
- Elevation Capital - SolarSquare
In typical startup fashion, you’ll be wearing many different hats and learning a lot along the way. Here are some things that we’d want you to help lead and execute:
- Be accountable for all PPC campaigns (search, display, YouTube & P-Max, Meta ads)
- Hands-on experience with Google Adwords (search, Shopping, Perf Max & YT) and Meta marketing
- Develop, implement, and manage paid search and paid social campaigns to generate high-quality leads
- Set up, manage, and optimize Meta ads (Facebook and Instagram) including campaign objectives, audience targeting, and ad creatives
- Conduct keyword research, ad copy creation, and A/B testing for Google Ads (Search, Display, Video, Shopping)-
- Expertise in Meta (Facebook and Instagram) advertising, including:
- Facebook Ads Manager
- Instagram Ads
- Audience Insights and Custom Audiences
- Retargeting and Lookalike Audiences
- Dynamic Ads
- Video Ads
- Strong understanding of all Google Ads formats, including:
- Search Ads
- Display Ads
- Video Ads (YouTube)
- Shopping Ads
- App Campaigns
- Experience with conversion tracking, pixel setup, and event tracking
- Reviewing end-to-end PPC strategy and execution on Google and Meta
- Strategizing, creating, and managing campaigns across various digital channels
- Optimizing campaigns based on data-driven insights and quantitative analysis to ensure high ROI
- Establishing relevant KPIs and targets, and use dashboards for performance tracking and optimization purposes
- Driving improvements in ROI and cost per acquisition (CPA) across all channels
- Extensive experience in running tests & experiments, bidding strategies and attribution tools
- Keep track of and optimize the entire funnel (from impressions to conversions) for all Ads
- Leveraging A/B tests, conversion rate optimization (CRO), and other optimization techniques to improve Ad effectiveness
- Budget planning and implementation schedules to achieve revenue goals
- Manage budget allocations, bid strategies, and optimize for ROI
- Utilizing marketing budgets and allocating resources to achieve business goals in the most efficient manner
- Data collection and analysis
- Identify trends and insights to optimize spend and maximize ROI, Identifying performance issues using analytics platforms to ensure effective campaigns
- Measure and provide internal reports on the performance of all digital marketing campaigns by assessing against goals (ROI and KPIs)
- Establish data collection mechanisms + processes, allowing quick feedback loops for various teams - lead qualification, pre-sales and field sales team
- Measure and improve website traffic and web conversion
- Monitor competitor activity and keep an eye out for trends
- A little bit of everything
- Design and develop different messaging strategies for key stakeholders
- Identify and evaluate new digital technologies and web analytics tools
- Work closely with the wider marketing team to optimize audience and communication strategies
- Collaborate with the content and design teams to create compelling ad creatives and landing page In typical startup fashion, you’ll be wearing many different hats and learning a lot along the way. Here are some things that we’d want you to help lead and execute:
- Be accountable for all PPC campaigns (search, display, YouTube & P-Max, Meta ads)
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