ATL/BTL Manager

2 weeks ago


India Gurgaon Gurugram Droom Technology Full time
  1. Identify the right media mix, and create innovative media plans at the best prices, with highest RoI and freebies across TV, radio, cinema, outdoor, print and other offline channels
  2. Manage the relationships with the creative and media planning agencies to develop communication and media strategies
  3. Managing the procurement and rollout of marketing collaterals for dealers, Droomers, investors and other stakeholders BTL Activations & Events 1. Planning and executing all BTL activities, events, and promotions
  4. Youth marketing across top B-school, Engineering and other campuses
  5. Local marketing in malls/RWA/exhibitions/other activations
  6. Sponsorships or collaborations for higher awareness or leads
  7. Partnerships and barter deals
  8. Dealer Summit to be held across North & West India
  9. eCommerce Day, Track Day, Conference, Auto Awards, Calendar to be held annually
  10. Create new offline and online properties
  11. Identifying opportunities, keeping in mind their effectiveness and relevance


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