Droom - Senior Manager - ATL & BTL (4-6 yrs)

2 weeks ago


Gurgaon, Haryana, India iimjobs Full time
Droom - Senior Manager - ATL & BTL | 4-6 years | Gurgaon

ATL:

  • Identify the right media mix, and create innovative media plans at the best prices, with highest RoI and freebies across TV, radio, cinema, outdoor, print and other offline channels
  • Pre and post analysis for suitability and impact of different media types with post mortem reports
  • Manage the relationships with the creative and media planning agencies to develop communication and media strategies

Branding & Collaterals:

  • Managing the procurement and rollout of marketing collaterals for dealers, Droomers, investors and other stakeholders

BTL Activations & Events:

  • Planning and executing all BTL activities, events, and promotions
  • Youth marketing across top B-school, Engineering and other campuses
  • Local marketing in malls/RWA/exhibitions/other activations
  • Sponsorships or collaborations for higher awareness or leads
  • Partnerships and barter deals
  • Dealer Summit to be held across North & West India
7. eCommerce Day, Track Day, Conference, Auto Awards, Calendar to be held annually

  • Create new offline and online properties
  • Identifying opportunities, keeping in mind their effectiveness and relevance


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