Brand Manager

2 weeks ago


Gurgaon, India RSPL Group Full time
#JoinRSPLinto Brand Management

This individual will be responsible for developing brand strategies, New product launches, ATL & BTL, Consumer Insights, GTM plans and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Job Responsibilities:

-Develop Brand Offer for the brand, variants and new product lines– Packaging

and Communication.

-Develop Annual marketing plan including Go to Market Plan for current brand and

New Launches and execute the approved plans

-Work closely with Advertising/Media agency for all ATL creative development & execution and with internal BTL team for planning and execution of BTL initiatives. Major works include- Innovations, creative development & digital mediums to drive consumer awareness, consideration and trials.

-Identify competitors’ brands, assess consumer perception and decide the right

positioning for the products.

-Manage brand wise ROMI and perform periodic evaluation with respect to annual

business plan.

-Liaison with various stakeholders of a new product launch roadmap and prepare

regular trackers

-Regularly Interact with consumers/non-consumers of RSPL, competitor brand and

retailers through Market Surveys during Market visit.

(Brands will be into sanitary napkin, baby diaper & baby care.)

Qualifications

- MBA (Marketing) or PGDM (Marketing.)- 3+ year's brand management experience is required.- Preferably from related industry.
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