Brand Services Partner

1 month ago

Gurgaon, India Arc Full time

Company Description

About Publicis Groupe:
Publicis Groupe, founded in 1926, is the world’s third largest communications group. Known for its world-renowned creativity, best in class technology, digital and consulting expertise. Present in over 100 countries, Publicis Groupe employs around 83,000 professionals. In India, the Groupe has presence across 9 agency brands and has multiple specialist practices across Media, Data, Commerce, Content, B2B, Tech & Creative amongst others. Between the Brands and Practices there are 700+ clients and 100+ capabilities. We are 5000+ employees across 9 offices. Our vision is to bring the diverse capabilities of the Groupe to our clients in a seamless service that drives the alchemy of creativity and technology. To do this, Publicis Groupe has reinvented from a Holding Company to a platform.

About ARCww:
ARCww is Publicis Groupe India's specialist entity focusing on building brands by creating experiences and engagement with consumers while they are on the move. The team is powered by data and tech-enabled insights to deliver execution at scale across the Groupe. ARCww India, specializes in brand activation, experiential engagement, retail strategy & design and shopper marketing. With a strong team our expertise lies in crafting ideas that move people to like, share, participate, advocate, and explore brands, thereby moving them to purchase. ARCww is an effort to make our ‘Power of One’ offering even more impactful and substantive for our clients where they can leverage all experiential capabilities at one go. In India, ARCww has been the partner of choice for leading brands like Diageo, Acko, Airtel, Isuzu, and HP to name a few. Most recently the team executed the launch of Airtel’s 5G experience with the recreation of in-stadia experience of Kapil Dev’s legendary 175 run innings from the 1983 Cricket World Cup with India’s first live 5G powered hologram.

**Job Description**:
Manages one or more client businesses or brands and ensures team members are working together effectively and maximizing agency capabilities and resources to deliver outstanding work to clients and profitability to the agency. This person will lead strategic development of account(s), identifying new opportunities to grow account and agency billings, as well as build and maintain strong client relationships through delivery of expert counsel, understanding of the client’s business, flawless execution, and achievement of client’s objectives.

Location Delhi NCR

Role Objective, Daily and Monthly Responsibilities
- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts
- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team.
- Own end-to-end campaign implementation and execution - Ability to work in a fast-paced high-tech, performance driven environment with a proven track record of delivering strong pipeline results through innovative thinking.
- Strong analytical, operational, process, objection handling skills
- Lead the development of our marketing plans working closely with clients, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our products and services
- Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
- Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales Hold regular meetings with account managers to review pipeline, resolve challenges, and present possible solutions, and provide on-going training to ensure team consistently performs above standard
- Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis

**Qualifications**:
Skills & Qualifications
- Bachelor’s degree in marketing, advertising, or communications
- Successful track record in senior marketing roles and creating marketing campaigns
- Excellent leadership, communication, and decision-making skills
- Experience with digital an

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