Performance Marketer

2 weeks ago

Delhi, Delhi, India PERCH Full time
About Brand :

PERCH

isn't just a brand but a cult which aims to elevate Lifestyle for its members. We have picked up the most important element first- clothing, which elevates not only your look but confidence & mood as well. We'll keep adding more elements as we move forward

Job Summary : We're looking to hire an experienced

Performance Marketer

with a passion for Menswear and a proven track record in driving growth, brand awareness, and customer acquisition for D2C Brands. The ideal candidate will have

5+ years

of

experience

in Performance Marketing ( Meta Ads ,

Google Ads , and

Marketplace Ads ) within the

e-Commerce

space, with a data-driven mindset to help grow PERCH.

Key Responsibilities :
Campaign Management : Plan, execute, and optimize paid marketing campaigns across platforms including Google Ads, Meta (Facebook/Instagram) Ads, and marketplace ads (on Myntra, Tata Cliq, Nykaa, Ajio, Amazon, etc.).
Performance Analysis : Analyze and interpret campaign performance data to identify trends, insights, and areas for improvement. Provide actionable recommendations based on data to continuously optimize campaigns.
Reporting : Create and present regular reports on campaign performance, ROI, and key metrics to stakeholders, ensuring transparency and delivering strategic recommendations for optimization.
Budget Management : Effectively manage and allocate the marketing budget to maximize ROI and exceed performance targets, with a focus on efficiency and cost-effective strategies.
Trend Identification: Monitor social media trends and apply them to enhance campaign relevance, engagement, and performance.
Influencer Collaboration : Collaborate with influencers to create engaging content, including reels and other formats that drive higher Return on Ad Spend (ROAS).
Brand Initiatives : Contribute to broader social media and brand management initiatives, ensuring consistent messaging and engagement across all platforms.

Skills & Qualifications :
Experience : Proven experience managing a digital marketing budget of ₹10 Cr. Per Annum across platforms like Meta, Google, and other e-Commerce marketplaces (Myntra, Tata Cliq, etc.).
Analytical Skills : Strong ability to analyze and interpret complex data to make informed, data-driven decisions. Experience with A/B testing, conversion rate optimization, and attribution modeling.
Digital Marketing Expertise : Proficiency in digital marketing platforms (Google Ads, Meta Ads, LinkedIn Ads) and analytics tools (Google Analytics, Excel, etc.).
Creative Tools : Familiarity with design tools such as Canva or Photoshop for basic editing and creative input.
Communication Skills : Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively across teams.
Multi-Tasking : Ability to handle multiple projects simultaneously and prioritize tasks efficiently to meet deadlines and business objectives.

If you're ready to take your career to new heights and be part of a company that values creativity, strategy, and results, we would love to have you join our rocketship team

For further inquiries, contact us at

hrxperch@gmail.com or +91 9220894940 .

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