Marketing Lead

4 weeks ago


Gurgaon, Haryana, India IGT Solutions Full time
Exciting Opportunity for the role of Marketing Lead
Location: India (Pune/Gurgaon/Remote)
Full-time

Job Description
Developing and executing a results-driven, multi-platform communications strategy and plan in line with brand direction while reflecting local priorities.
Analyze sales funnels and customer intent; Measure ROI of online and offline advertising campaigns
Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
Track email campaign metrics (delivery, open, click-through rates); Conduct competitive research and analyze benchmarking data
Recommend website and campaign optimizations; Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
Work closely with sales and marketing teams to identify opportunities for new client acquisition
Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.
Evaluates customers' online behavior and provide insights and recommendations for further enhancements to the guest experience.
Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.

Qualifications
10+ years of total experience with corporate communications and/or marketing communications.
Bachelor's degree in communications, marketing, English, journalism, or related field.
Proven content writing and content strategy experience; Working knowledge of content and campaign management systems.
2 years of work experience in marketing research, statistical or data analysis (or academic equivalent)
Proficiency in Microsoft Office Suite Preferred reporting in Excel/Access and SQL
Experience with Adobe Analytics (Omniture SiteCatalyst), Adobe Target, Adobe Audience Manager, or similar web analytics, web optimization, or data management platforms
In-depth understanding of SEM campaign strategies and SEO practices
The ability to work in a fast-paced environment; ability to handle multiple projects concurrently.
Excellent creative thinking and communication skills.


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