Marketing Lead

4 weeks ago


Gurgaon, Haryana, India UNISON INTERNATIONAL CONSULTING Full time

Position: Lead - Performance MarketingExperience - 7+CTC - 30 LPAIndustry - Consumer DurablesLocation - GurgaonResponsibilities:The Lead – Performance Marketing will be responsible for developing and executing comprehensive performance marketing strategies, driving customer acquisition and retention, and optimizing campaign effectiveness.Define and execute a comprehensive performance marketing strategy aligned with the company's overall business objectives, focusing on customer acquisition and revenue growth.Design and manage Below The Line (BTL) marketing programs to create brand pull, achieve market share, and drive sales targets.Drive retail traffic by conceptualizing and executing innovative marketing programs that attract customers to physical stores.Develop and implement B2 B marketing strategies to drive business relationships and partnerships with other companies.Oversee communications related to company/brand equity, working closely with the commercial and partnership teams to ensure consistency in messaging and maximize brand impact.Foster customer engagement across all marketing touchpoints, ensuring consistency and quality in brand messaging.Interested candidates can share their CVs on



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