
Digital Marketing Strategist
2 days ago
**Company Overview**
eTrade Marketing P Ltd is a market leader in the e-commerce industry, with a vision to become the largest e-commerce aggregator in India. We have successfully established ourselves as a trusted partner for Indian customers, offering high-quality products and exceptional customer experiences.
We operate across six categories on Amazon.in ecosystem, including Home, Auto, L&G, Pets, Amazon Devices, and Private Labels. Our core business revolves around technology, logistics, inventory management, and brand nurturing, elevating consumer-leading brands to their full potential.
As a performance marketing specialist, you will be at the forefront of our growth strategy, driving traffic, conversions, and revenue through paid advertising campaigns. You will analyze campaign data, identify areas for improvement, and implement optimizations to ensure maximum return on investment.
**Key Responsibilities:**
- Create and manage paid advertising campaigns across platforms
- Expand and scale marketing efforts to drive efficiency and maximize ROI
- Analyze campaign data and recommend optimization strategies
**Requirements:**
- 2+ years of experience in performance marketing or digital marketing
- Proven track record of managing successful campaigns and driving business growth
- In-platform execution experience setting up campaigns in Amazon AMS, Facebook Ads, and Google Ads
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