Marketing Manager- Enterprise

2 weeks ago

Mumbai, Maharashtra, India Emeritus Full time
Marketing Manager- Enterprise
Location – Mumbai/Bangalore (Remote)

Company Background

Emeritus has partnered with more than 50 universities to date including MIT, Columbia, Harvard, Cambridge, INSEAD, Wharton, UC Berkeley, INCAE, IIT, IIM, NUS and HKUST, launching more than 200 courses and serving students from more than 80 countries. Many courses are offered and facilitated in multiple languages, including English, Spanish, Portuguese, and Mandarin. Emeritus' global team includes 1200+ employees located in Boston, Dubai, Mexico City, Mumbai, Shanghai and Singapore.

Key responsibilities of the role
We are looking for an experienced Marketing Manager in our Enterprise business to support the marketing activities for Enterprise business in Asia Pacific. The role requires someone with background in email marketing, social media marketing, content strategy. Additionally, the role also requires managing and setting up events and webinars.

The Responsibilities include:
· Align digital marketing initiatives with business goals to generate demand, drive brand awareness, and engage key stakeholders.
· Plan, create, and execute targeted email marketing campaigns to engage prospects and existing enterprise customers.
· Create compelling social media posts, thought leadership articles, and industry updates across LinkedIn, Twitter, and other relevant platforms to engage enterprise customers.
· Develop and execute a content marketing strategy aligned with enterprise business objectives.
· Work with internal stakeholders and external agencies to create high-quality blog posts, whitepapers, case studies, and infographics
· Plan, execute, and manage virtual and physical events, including webinars, conferences, and roundtables, to engage enterprise customers and partners.
· Drive event promotions through email marketing, social media, and digital advertising.

Key Skills
· 5-7 years of experience managing marketing campaigns
· Expertise in developing and executing multi-channel digital marketing campaigns.
· Strong understanding of B2B marketing strategies, particularly for enterprise businesses.
· Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
· Strong knowledge of LinkedIn, Twitter, and other relevant B2B social platforms.
· Experience in managing paid and organic social media campaigns.
· Ability to create compelling social media content that drives engagement.
· Ability to develop and execute content marketing strategies aligned with business goals.
· Familiarity with webinar platforms (e.g., Zoom, ON24, Webex).
· Ability to drive attendance through digital marketing campaigns.
· Strong project management skills to handle multiple campaigns simultaneously.
· Experience working cross-functionally with sales, product marketing, and external agencies.
· Ability to stay updated with the latest trends in digital marketing and AI-driven marketing tools.
· Proactive approach to problem-solving and improving marketing processes.

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local law

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