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Marketing Technology Solution Consultant
4 weeks ago
You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud, Mo Engage, Web Engage (Optional), and Insider (Optional) to drive customer engagement and business growth.
Key Responsibilities: Solution Design & Implementation: Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions Conduct platform assessments and recommend optimal marketing technology stacks Create technical documentation, solution architecture diagrams, and implementation roadmaps Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio) Configure and optimize Mo Engage campaigns, segmentation, and customer journey orchestration Build responsive, personalized email templates, landing pages, and mobile campaigns Technical Integration & Analytics: Develop and maintain integrations between marketing platforms and external systems via APIs Design data integration strategies ensuring seamless data flow across marketing technology stack Build and manage audience segments, data extensions, and customer profiles Analyze campaign performance metrics and provide actionable optimization insights Conduct A/B testing strategies to improve engagement rates and ROI Client Management: Serve as primary technical point of contact for marketing technology initiatives Stay current with platform updates, new features, and industry best practices Experience: 3-5 years in marketing technology consulting or solution implementation Strong hands-on experience with Salesforce Marketing Cloud and Mo Engage Experience in marketing automation strategy and multi-channel campaign orchestration Technical Skills: Proficiency in Java Script, HTML, CSS and web development concepts Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL Strong understanding of API integrations and data management Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM ) Soft Skills: Excellent problem-solving and analytical abilities Strong communication skills for technical and non-technical audiences Certifications (Optional): Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer) Mo Engage Implementation Expert certification Experience with Web Engage, Insider, Adobe Campaign, Marketo, or Hub Spot Understanding of customer data platforms (CDP) and data management platforms (DMP) About VML VML is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands and drive growth.
VML is celebrated for its innovative and award-winning work for blue chip client partners including Astra Zeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
The agency is recognized by the Forrester Wave Reports, which name WPP as a "Leader" in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
As the world's most advanced and largest creative company, VML's global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
