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Jr Performance Marketing Ad Expert

1 month ago

Pune, India Brands Jar Full time
Responsibilities:

Develop, implement, and manage end-to-end digital ad campaigns on platforms including but not limited to Facebook, Instagram, Google, LinkedIn, Amazon Ads, OTT, Quick commerceSuggest compelling ad copy, visuals, and landing pages to maximise user engagement and conversion rates.Monitor campaign performance and make real-time adjustments to optimise key performance metrics such as CTR, CPC, CPA, and ROI.Media Plan/Media Buying budget and results planning.Stay updated with industry trends and platform updates to identify new opportunities and strategies for enhancing campaign performance.Collaborate with clients to understand their goals, provide regular performance reports, and offer strategic recommendations for campaign improvements.Manage ad budgets effectively, ensuring efficient allocation across platforms and campaigns.Maintain a deep understanding of ad platform algorithms, auction dynamics, and bidding strategies to achieve the best possible results.Proficiently navigate ad manager platforms, including Meta Business Suite, Google Ad Manager, and other relevant tools and platforms.Collaborate with cross-functional teams, including design, content, and analytics, to ensure seamless campaign execution.Stay informed about digital marketing trends, emerging technologies, and industry best practices.

Qualifications:

Proven experience of planning, executing, and optimizing digital ad campaigns across Facebook, Instagram, Google, LinkedIn, Amazon Ads, Taboola, and similar platforms.In-depth knowledge of ad manager platforms, including Meta Business Suite and Google Ads Manager.Strong analytical skills with the ability to interpret data and generate actionable insights.Proficiency in data-driven decision-making and a track record of achieving key performance metrics.Excellent communication skills to collaborate effectively with clients and internal teams.Creative mindset with the ability to generate innovative ad concepts and strategies.Detail-oriented, organized, and capable of managing multiple campaigns simultaneously.Google Ads Certifications, Facebook Blueprint, or other relevant certifications are a plus.

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