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Google Ads Expert

1 month ago

Pune, India Ontogen Digital Private Limited Full time

We are seeking a highly proficient and experienced Google Ad Expert to join our marketing team. As a Google Ad Expert, you will be responsible for developing and executing online advertising campaigns across various platforms, including Google, Facebook, and Instagram. Your in-depth knowledge of Google Ads, Facebook Ads, and Instagram Ads will play a pivotal role in driving our digital marketing efforts to new heights.

**Key Responsibilities**:
**1. Google Ads Management**:Plan, create, and optimize Google Ads campaigns to achieve maximum return on investment (ROI) and drive relevant traffic to our website.

**2. Facebook and Instagram Ads**: Strategize and implement compelling ad campaigns on Facebook and Instagram to reach our target audience and increase brand awareness.

**3. Keywords Research**: Conduct comprehensive keyword research to identify relevant and high-converting keywords for our advertising campaigns, ensuring maximum visibility and cost-effectiveness.

**4. Budget Allocation**: Efficiently manage advertising budgets across different campaigns, platforms, and ad sets to maximize performance and maintain the desired cost per acquisition (CPA) and return on ad spend (ROAS).

**5. PPC Campaign Management**:Oversee pay-per-click (PPC) campaigns, ensuring that they are aligned with marketing objectives, and continuously optimize them for optimal performance.

**6. Targeting Strategies**: Implement advanced targeting techniques to reach specific audiences, such as demographics, interests, behavior, and retargeting, to enhance campaign effectiveness.

**7. A/B Testing**: Conduct rigorous A/B tests on ad creatives, landing pages, and audience segments to identify the most effective combinations and continuously improve campaign performance.

**8. Conversion Tracking**: Set up and maintain conversion tracking using Google Analytics and other tools to measure the success of various ad campaigns and optimize them accordingly.

**9. Data Analysis**: Analyze campaign data, generate reports, and provide actionable insights to stakeholders, showcasing the performance, key metrics, and opportunities for improvement.

**10. Stay Updated**: Stay abreast of industry trends, platform updates, and best practices to ensure our campaigns leverage the latest advancements in digital advertising.

**Skills and Qualifications**:

- Proven experience in managing successful Google Ads, Facebook Ads, and Instagram Ads campaigns, with a demonstrable track record of delivering positive results.
- Expertise in keyword research, bid management, and budget allocation to optimize ad performance.
- Strong understanding of PPC campaign management and best practices.
- Proficiency in setting up and analyzing conversion tracking using Google Analytics and other relevant tools.
- Knowledge of audience targeting strategies and the ability to adapt them to different campaign objectives.
- Data-driven mindset with the ability to analyze campaign metrics and translate insights into actionable improvements.
- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
- Strong problem-solving skills and the ability to think strategically.
- Attention to detail and ability to manage multiple campaigns simultaneously.
- Google Ads and Google Analytics certifications are a plus.

If you are a results-driven Google Ad Expert with a deep understanding of digital advertising platforms, keywords research, budget allocation, PPC campaigns, targeting, and Google Analytics, we invite you to join our team.

**Salary**: ₹15,000.00 - ₹20,000.00 per month

**Benefits**:

- Food provided

Schedule:

- Day shift

**Experience**:

- Google Ads: 1 year (preferred)

Ability to Commute:

- Pune, Maharashtra (preferred)

Ability to Relocate:

- Pune, Maharashtra: Relocate before starting work (preferred)

**Speak with the employer**
+91 9322905703