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Jr. Marketing Analyst

4 months ago

Pune, India UniAthena Full time

About the Organisation : UniAthena (Athena Global Education) is an ed-tech headquartered in the UK, offering Online Degree Programs and Free-Learning Professional Upskilling courses. UniAthena was founded in 2019, and is serving over 400,000 learners across 146+ countries. 


Job Designation : Jr. Marketing Analyst (Business Intelligence Team)


Job Description : Jr. Marketing Analyst will be responsible for Planning and Executing Analysis on internal and external data to provide actionable insights to the Business Strategy and Marketing Team thereby improving the effectiveness of the Business Strategy. 


Roles & Responsibilities:

  • Planning and conducting the Data Analysis to address the Problem Statement shared by Business/Management
  • Furnish Business/Marketing Team with actionable Insights and strategic recommendation to improve the effectiveness of the Business Strategy 
  • Tracking and Analysing the performance of Marketing & Business Initiatives
  • Conducting external Marketing Research to provide latest insights into Competitive landscape, Market Trends and Business Development
  • Recommend Marketing Initiatives (A/B Testing) on relevant variables, to help enrich and improve existing knowledge on the Business and Product
  • Regular monitoring and tracking of Key Marketing and Business KPIs and other performance variables and Effective Reporting of the same to Relevant Stakeholders.
  • Stay up-to-date with the latest marketing trends and technologies, especially in the field of Data Analytics.
  • Contribute to the development of marketing strategies for new products or services
  • Will act as an interface between Marketing and Data Science Team, and ensure Data backed Marketing Strategies are in place.


Requirements:


  • 0 -1 Year Experience
  • MBA
  • Bachelors in CS/IT (Preferable)
  • Analytical Aptitude and methodological approach towards Problem Solving
  • Result Oriented and looking to grow multi-fold with organisation