Sr. Media Buyer

9 hours ago

pune, India ROI Magnet Full time

Job Title: Sr. Media Buyer - Meta & Google Ads Location: Baner, Pune (On-site) Salary: ₹50000 per month (Depends on Experience & Knowledge) Experience: 2+ Years About ROI Magnet: ROI Magnet is a fast-growing performance marketing agency focused on delivering measurable results through data-driven strategies. Our culture thrives on innovation, creativity, and a deep passion for performance marketing. About the Role: We are looking for a results-driven Sr. Media Buyer with 2+ years of hands-on experience with Meta and Google in planning, executing, and optimizing paid advertising campaigns. The ideal candidate will bring strong analytical skills, attention to detail, and a proven ability to drive measurable ROI through strategic media planning and performance optimization. Key Responsibilities: - Creative mindset with the ability to conceptualize and test ad creatives. - Proven experience in creative testing and analyzing ad performance beyond numbers. - Knowledge of audience targeting, funnels, and ad strategy. - Should be data-driven and up to date with the latest Meta ad trends. - Strong understanding of media buying metrics (CTR, CPC, CPM, ROAS, CPA, LTV, etc.). - Experience in scaling accounts profitably with monthly spends of ₹10L–₹ 50L+. - Knowledge of conversion tracking, pixel setup, and data analysis tools (Google Analytics, GA4, Tag Manager). - Strong communication and analytical skills with a growth-oriented mindset. - Ability to manage multiple brand accounts simultaneously. - Familiarity with tools like Excel/Google Sheets, Meta Ads Manager, Lookerstudio etc. Required Skills & Qualifications: - Bachelor’s & Master's degrees in any field. (Engineering is plus) - Minimum 2+ years of experience in performance marketing in Meta Ads and Google Ads - (D2C clients handling experience preferred). - Ability to analyze data, identify trends, and make data-driven decisions. - Certification in Digital Marketing is a plus. - Excellent communication, reporting skills, and the ability to work collaboratively in a cross-functional team - Having your own laptop is mandatory.

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