Manager Marketing Innovation

1 week ago

Bengaluru, India Tata Consumer Products Full time
Key Deliverables in this role
Financial Outcomes
Launch & Sustain innovations
- Participate in Identifying opportunity areas to grow business in Organic India through geographic expansion, range extension or new product introduction
- Follow stage-gate innovation process and be the business custodian throughout development process. Own the P&L and marketing mix during the launch prep.
- Create launch & sustenance plan for pilots in line with business objectives for Organic India
- Deliver topline & bottom-line of the launch and manage inventory/working capital for new launches in Organic India
- Deliver the plan in full in liaison with sales and in line with agreed timelines
- Own A&P for the projects and 360 degree marketing plan. Own the P&L through the pilot.
- On successful pilot launch, plan for scale up and handover to category teams post validation of proof of concept
- Analyze and present NPD performance update and present recommendations / interventions to strengthen/scale up/kill the product launch
- Actively support various cost control and waste minimization initiatives
- Ongoing evaluation of launched brand performance and initiate corrective actions to improve brand salience amongst the target audience
Customer Service
Responsible for GTM plan and execution, which consists of
- Work closely with Ecom, MT, GT team to create the GTM strategy
- Be the key stakeholder in project management – Drive CFT to ensure regulatory, packaging, product, production, financials and other legs of the project work smoothly till product delivery to market
- Feedback post launch across retailers, consumers of NPD and take continuous actions to deliver targeted objective
Internal Processes
- Create the marketing mix & brand assets including packaging, logo, brand book
- Work closely with agencies and internal teams to deliver the project on time
- Expereince to analyze and understand consumer trends data to ideate on new innovation opportunities
Innovation and Learning
Create the innovation pipeline
- Participate in the Organic India innovations pipeline process from ideation, concept development to project management
- Create a sharp marketing mix for the brand and buzz worthy launch and communication plan
- Build deep consumer understanding the consumers behaviours to develop products that are in line with TCP’s business strategy
Critical success factors for the Role
- 4-6 years of marketing experience
- Must have min 2-3 years’ experience in innovation/marketing
- MBA from a premier B-school
Desirable success factors for the Role
- Good communication skills and stakeholder management capabilities
- Exposure to sales would be an advantage
- Familiarity with the consumer goods, FMCG, Beverage, personal care, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities
- Design thinking:
- Communicate consumers’ requirements throughout the business to ensure that their needs and desires are the focus of future activity
- Uses qualitative market research tools to identify need gaps; can translate consumer desires into brand development opportunities
- Promote understanding of the core values and personality of the brand

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