Commercial Business Development Manager
3 weeks ago
About the Company:
We are Paula’s Choice Skincare, a global skincare company founded in the US (Seattle) in 1995 by Paula Begoun.
We are a DTC CENTRIC Skincare brand that uncovers the truth about skincare and delivers smart, safe products based on scientific research, without gimmicks and misleading claims.
Our Brand philosophy cuts through a cluttered Beauty Marketplace and hinges on 3 pillars; à Advocacy and Empowerment; building Smart, Safe beauty AND our core DNA of Beauty begins with Truth.
About the Region:
Our Southeast Asia headquarter is located in Singapore, and currently manages Singapore, Malaysia, Indonesia, Thailand and the Philippines, and India from 2025 onwards. Our Channels include not only our own DTC platform, but also marketplaces such as Lazada, Shopee, Amazon, Myntra as well as offline presence at Retailers such as Sephora.
About our Culture:
We are a fast-growing, entrepreneurial, and high-energy culture. We work in an agile environment and thrive on change. We pride ourselves to outpace the Market growth year-over-year.
Paula’s Choice is committed to diversity Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.
Commercial Manager/BD Manager-India
As a Commercial Manager you will be our anchor to establish our foothold and expand in India. You will lead, identify, develop, and ensure excellent implementation of our Omni-channel (DTC, Marketplace, Resellers and offline) commercial plans across India.
This position will work closely with the SEA HUB to oversee the development and management of our business, and liaise closely with the Distributor/ other Retail channels (eg. Nykaa, Sephora, TIRA) to develop and build other business opportunities.
You will report directly to the GM SEA based in Singapore
What will you be doing?
- Looking out for new opportunities and parties to establish, develop, and maintain collaborations within the Indian market. To grow the brand, in line with the global strategy.
- Provide input for the marketing strategy for the Indian market. Help to translate this to tactical plans and execute this.
- Partner with the Central SEA hub to develop, lead and deliver omnichannel initiatives of marketing channels, including pre-campaign analysis and planning, campaign management, testing, post-campaign strategy and recommendations for future and continuous optimization.
- Work closely with the Distributor team on their monthly forecasting and maintain adequate inventory at the country level.
- Actively contact and network to gain and maintain high quality partnerships to gain and build awareness for our presence in India.
- Serve 6-class campaigns and other omnichannel initiatives across different channels.
- Initiate and execute the seller model activities- specifically looking at new avenues of growth- be it through building a healthy E-commerce (Marketplace) business or establishing a footprint in the Retail space with Sephora, Department stores. Etc.
- Jointly co-own the country P&L with the GM-SEA and regularly drive commercial optimization to improve upon it
- Responsible for achieving financial targets and provide corresponding business analysis (weekly, monthly and quarterly)
- Responsible for local PR, social and influencer planning and execution including managing the local PR agency/ Creative agency and/or Media agency relationship and all associated activities. To increase brand awareness and build the brand
- Occasionally translate text – copy and content- from English to Hindi.
- Owning your market. You will be our eyes and ears in the India market. Always up to date with the latest novities, opportunities and risks. Know what is trending and what is where we should invest.
- Have a keen sense of data- and sharing market, trade and consumer insights with the Central team to give knowledge on the market situation.
What will you bring:
- Bachelor level education, within Marketing, Communication or related field.
- Minimal 5-7 Years of experience in a comparable Commercial role in India.
- Omni channel experience is a must
- Experience within beauty/skincare is not required, but plus.
- Experience within a Direct-to-Consumer environment or working experience within a consumer brand can be a plus.
- Strong Commercial mindset to develop Go-to-market models for different channel partnerships
- Result oriented, constantly looking for optimization and new opportunities.
- Team player. Able to convince and activate others to accomplish the required results.
- Trustworthy and great at communication.
- Eager to learn and drive to always be up to date within your discipline.
- Open mindedness, flexible and agile way of thinking/working
- Excellent knowledge of Hindi and English language, verbal as well as in writing.
- Well versed with India, its nuances and complexities.
- Creative thinking to continuously optimize and be ROI obsessed.
Our culture is the result of our behaviors, our personal commitments, our willingness to collaborate, listen and learn. If you recognize yourself in our values you will feel at home at Paula’s Choice:
Each of us is powerful on our own, but together we are unstoppable.
BUILD TRUST: We set standard for skincare, transparency and shared knowledge.
BE BOLD: We lead through innovation and disrupting the status quo.
ACT WITH KINDNESS: We operate out of respect and care for our customers, our colleagues, and the planet.
CREATE COMMUNITY: We build a welcoming and inclusive community with a culture of growth and empowerment.
Do you recognize yourself in the description above and do you enjoy working in a dynamic and informal work environment? Then we’d love to get to know you and hopefully welcome you to join our enthusiastic team soon (yes we move fast, also in our recruitment). We look forward to receiving your Curriculum Vitae.
Only shortlisted candidates will be contacted.
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