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Business Development
2 months ago
Business Development & Sales Manager
Company: Mashrise
Location: Andheri East, Mumbai
Experience: Fresher to 2 Years
Industry: Advertising
Working Days: Monday - Friday
Compensation: 4- 7 LPA
Role Description
This is a full-time on-site role as a Business Development & Marketing Manager at Mashrise in Mumbai. The Marketing Manager will drive both marketing and sales efforts, combining strategic marketing initiatives with direct revenue-generating activities. You will be responsible for crafting and executing marketing campaigns that generate leads, managing performance-driven content, enhancing the company's sales funnel, optimizing customer acquisition through digital channels, and directly contributing to business growth by identifying and engaging with potential clients.
Key Responsibilities:
* Identify, recruit, and onboard new publishers and affiliates globally, with a particular focus on priority markets.
* Manage and grow the company’s affiliate marketing efforts, including negotiation of partnerships and commission structures.
* Monitor and analyze affiliate and marketing campaigns using CPI, CPL, CPA, and CPS models to ensure KPIs are met.
* Develop and execute lead generation strategies across multiple channels, including social media, PPC, and mobile marketing.
* Collaborate closely with the sales team to align marketing initiatives with revenue targets, ensuring a smooth lead handoff process.
* Create sales-focused content and messaging that resonates with target audiences and drives conversions.
* Monitor key performance indicators and adjust strategies to maximize return on investment (ROI).
* Regularly analyze performance data and implement strategies to improve lead quality and affiliate-generated revenue.
* Build and nurture successful relationships with affiliates, clients, and other external partners to drive business development.
Requirements:
* Freshers or candidates with up to 2 years of experience in marketing and sales.
* A proactive, self-motivated individual passionate about both sales and marketing.
* Strong communication and negotiation skills to build relationships with clients and affiliates.
* Knowledge of digital marketing techniques, including lead generation, affiliate marketing, and PPC.
* Familiarity with Microsoft Office, Google Workspace, and marketing analytics tools.
* Ability to commute to Andheri East, Mumbai on a daily basis.
* Knowledge of the affiliate marketing industry is a plus.
Why Join Us?
* Be part of a growing startup with ample opportunities for personal and professional development.
* Work in a dynamic, creative, and supportive environment where your ideas are valued.
* Competitive salary package with performance-based incentives.
* Hands-on experience in the advertising and marketing industry, with direct exposure to business development and sales strategies.
