Content Manager
1 month ago
We are India’s largest bike-taxi platform, steadily venturing into Delivery, Auto, Rental and more. Currently present in over 100 cities, we are growing close to 500% year-on-year with steady funding. We have changed the concept of intra-city travel and made last-mile connectivity affordable to all. Along with being the #1 choice of 10 million people, we have also built a solid captain base of over 5 million registered captains, who have bettered their lives with Rapido. As an employer, we provide a lot of ownership to our team members providing multiple avenues for them to grow within the company. You will only grow with us with the right balance of ambition, fun, and transparent work culture
Opportunities don't happen, you create them
Job Summary:
As a content manager, you will be leading and managing creative people along with demonstrable creative writing skills. Your role will be crucial in leading and driving the success of our brand. If you are also an expert in content optimization and brand consistency, we would love to meet you.To sum it up, you will be overseeing all marketing content initiatives to ensure customer engagement, brand consistency, positive customer experience and a strong know-how with yardsticks of success-measurement
Job Responsibilities:
- Develop a content strategy aligned with short-term and long-term marketing targets- Create and publish engaging content for App-based communication, emailers, performance banners, on ground activations and videos- Collaborate with marketing and design teams to plan and develop content, style, and layout- Liaise with different departments to ensure brand consistency & optimize content for all platforms, online and offline- To Work together with agencies for both vernacular translations and campaign briefs.- Develop content calendars as per requisition- Effective team management and mentoring juniors- You will also review the content assets of junior writers and guide them through the finished copy
Job Requirements:
- 5 to 8 Years of experience- Graduate/MBA in Marketing, English, Journalism, mass communication, mass media, PR, visual communication, or other relevant field- A strong record in creating immaculate copy that stands out from the crowd- Effective team management capabilities and excellent communication skills- Excellent writing skills in English and a good sense of humor- Familiarity with creative processes and techniques – including digital media- Proficiency in other Indian languages would be an added advantage
What’s there for you?
We don’t just create content, we have fun with words. Whilst not sounding straight out of Oxford, we keep it simple with enough quirk/fun in it to keep all audiences engaged.
With a presence in more than 100 cities across the country, there is a chance to understand audiences, their choices, colloquial expressions and culture. We understand, and then we craft. Knowing the Why behind the What is what we stick to for a strong content foundation. If writing is your passion, we would like to meet you
Excited to solve challenges? Join Rapido & chase bigger milestones
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