Content Manager

4 weeks ago


Bengaluru, Karnataka, India iimjobs Full time
Content Manager-B2B SaaS

Responsibilities:

  • Curate, produce and manage highquality content, including longform articles, blog posts, social media copy, videos, and case studies, ensuring brand consistency
  • Collaborate with the marketing and product teams to ensure content aligns with product launches, feature updates, and overall business goals.
  • Develop a content calendar and strategy to streamline content creation and distribution across various channels.
  • Work closely with the creative team to produce engaging video content that showcases our products and resonates with our audience.
  • Create and distribute compelling case studies that highlight customer success and product effectiveness.
  • Drive content optimization strategies through keyword research, SEO best practices, and analytics.
  • Analyze content performance metrics, derive insights, and refine content strategies based on datadriven feedback.
  • Manage and oversee content published on our website, ensuring it is timely, relevant, and optimized for search.
  • Stay updated with industry trends, incorporating the latest best practices in content marketing to enhance brand voice and reach.
  • Coordinate with sales and product teams to ensure cohesive messaging and accurate content representation.

What you bring:

  • Bring your 4+ years of marketing experience, showcasing your deep understanding of the field.
  • Leverage your 4+ years of experience in digital marketing agencies, publishers, or ad tech platforms, highlighting your diverse expertise.
  • Strong understanding of marketing principles and strategies
  • Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling customercentric messaging.
  • Ability to collaborate effectively with crossfunctional teams, including product management, sales, and creative teams.
  • Analytical mindset with the ability to gather and interpret market data and customer insights to inform content strategies.
  • Strong project management skills and the ability to manage multiple priorities and deadlines in a fastpaced environment.
  • Resultsoriented mindset with a focus on driving engagement and growth through content


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