Performance Marketing Manager
Found in: Whatjobs IN C2 - 2 weeks ago
Catallyst Executive Education Institute (CEEI) is a super speciality organization working with outcome orientation with corporate clients in creating necessary leadership mindset and culture through programs and services offering latest management research, competency assessments & evaluations, conducting multi-dimensional learning journeys and advisory services. Every organisation faces the challenge of accelerating change. We turn that challenge into opportunity by helping organisations mobilize people to gain qualitative and quantitative results in the areas of Digital Transformation, Building a culture of innovation, Leadership Development, Management Development and Operational Efficiency. We follow a 3 fold approach to achieve this: (a) by connecting organisation strategy to education, (b) connecting education to execution and (c) by connecting execution to effectiveness.
CEEI has been created by a bunch of global management academicians to provide next generation growth solutions to corporate clients with a co-creation approach leading clients to achieving their organisational goals.
More information on the firm can be found at is an opportunity to be part of an exciting and growing organization that works with top leaders in the industry. The company has a 100% client retention track record and is projecting an annual growth rate of 70 % for the next five years. The company is also in the process of expanding globally and setting up presence in London, S E Asia and other international markets.
Position Summary:
Looking
for a Performance Marketing Manager to develop a world-class performance marketing operation that can scale our user base. Candidate would be someone who is able to proactively strategize, and create a predictable and scalable digital customer acquisition machine. Gradually the candidate will have full ownership of our paid media spend, digital channel mix, and its execution and constant testing.
Key Responsibilities:
Campaign ManagementPerformance marketing managers are tasked with creating and overseeing acquisition campaigns across a spectrum of digital channels. These campaigns are meticulously crafted with the dual purpose of driving revenue and maximizing return on investment (ROI). They utilize various platforms, including social media, search engine marketing (SEM), E-mail marketing and display advertising.Data-driven OptimizationA significant part of a performance marketing manager's role involves the continuous analysis and optimization of campaign performance. They utilize data-driven insights to optimize strategies and achieve superior outcomes. Employing quantitative analysis, they ensure that each campaign is highly effective, with a focus on maximizing return on investment (ROI).Issue IdentificationIdentifying and resolving marketing performance issues is another crucial aspect of the role. With the aid of analytical tools such as Google Analytics, performance marketing managers dig deep into data to unearth any problems and perform root cause analysis. This ensures that campaigns operate smoothly and efficiently.Effective CommunicationEffective communication is key in the world of performance marketing. Performance marketing managers are responsible for developing reporting and visualization dashboards that simplify complex analyses. These dashboards cover a range of aspects, including marketing planning, budgeting, ROI analysis, and various key performance indicators (KPIs). They help in conveying insights and findings to the broader team.Setting KPIsIn the fast-paced digital marketing landscape, staying current with the latest and most relevant Key Performance Indicators (KPIs) is crucial. Performance marketing managers keep a keen eye on emerging metrics that are important for performance management and optimization. They harness these insights to fine-tune their strategies and campaigns.CollaborationCollaboration is at the heart of effective performance marketing. Performance marketing managers work closely with creative and marketing teams, fostering an environment where strategies are tested, and innovative ideas are brought to life. This collaborative spirit ensures that marketing efforts remain dynamic and responsive to changing market dynamics.ROI EnhancementThe core objective ultimately revolves around delivering measurable improvements in ROI and reducing the cost per conversion (CPA) across all marketing channels. Performance marketing managers consistently refine their strategies to ensure optimal results, extracting maximum value from their marketing investments.
Requirements:
Analytical ProficiencyA performance marketing manager must excel in data-driven decision-making. Their ability to analyze data from advertising campaigns helps them distinguish effective strategies from ineffective ones, ensuring optimal returns on investment through continuous campaign adjustments
Paid Advertising ExpertiseGiven that a significant portion of performance marketing involves paid ads on platforms like Google Ads and Facebook Ads, a deep understanding of these platforms is crucial. Proficiency in paid advertising maximizes visibility, engagement, and conversions while optimizing ad spend
SEO and SEM KnowledgeAlongside paid advertising, understanding search engine optimization (SEO) and search engine marketing (SEM) is vital. This knowledge ensures that content and ads are easily discoverable by users in organic search results, complementing paid strategies and enhancing overall visibility.
Conversion Rate Optimization (CRO)It's not enough to drive traffic; a performance marketing manager must excel in converting that traffic into valuable leads or sales. Proficiency in CRO practices ensures that campaigns not only attract attention but also lead to measurable actions, increasing return on investment.
Effective Budget ManagementPerformance marketing campaigns can quickly become costly. Effective budget management is essential to allocate funds optimally, delivering the best results without overspending. It's about achieving high returns with cost efficiency, maintaining a balanced investment-to-return ratio.
Manage advertisement spends across platforms and channels to generate leads, create connections leading to generating conversations and engagement.
Qualification:
MBA with 3 years or more
relevant work experience. Specialization in statistics, mathematics, marketing, strategy will be preferred
Salary Range:
8-10 lakhs CTC
+ Performance Bonus
Joining:
Immediate
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