Performance Marketing Manager

4 weeks ago

delhi, India Arré (U Digital Content Pvt Ltd) Full time
Arré is looking for a performance marketing manager with an indepth knowledge and understanding of the Google & Meta marketing universe along with other avenues of performance marketing.
A Performance marketing manager is responsible for identifying which campaigns to run basis current data and at what scale and on what platforms with the most optimised output and cost aiding quality new users while also being accountable for user retention.
Why Join Performance Marketing @Arré Voice?
You will be a part of high-octane, super-ambitious growth environment
You will be building an entire social networking and community platform from scratch. You will get an opportunity to work on some of the most complex product features and problem statements at scale
Access to cutting edge tools and techniques to supercharge growth for consumer tech platforms
Diverse team with members representing disciplines across Product, Engineering, Content and marketing
Opportunity to lead teams, handle ownership, and build incredible products that solve real-life problems
Job Description
Analyze demand signals, conduct segmentation/ cohort analysis to create a plan and framework for acquiring users and creators for Arré Voice.
Adopting a data first approach to build narratives and growth strategies unique to different user segments and cohorts
Create and build funnels to track such users, user behavior and short to long term trends in the adoption of our product
Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools.
Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
Responsible for ideating on campaign creatives and working with creative teams to iterate on creatives for campaigns.
Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
Look beyond the numbers to deeply understand how our users are interacting with and getting value from our product.
Pre-requisite Skills
Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
Proven experience in digital marketing with extensive knowledge of all performance metrics and channels
Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
Outstanding communication skills, both written and verbal
Strong project management skills.
Critical thinker and creative.
Thinks both creatively and analytically
Experience leveraging Google Ads or Google UAC and Apple Search Ads to drive profitable scale and achieve user acquisition targets, conversion tracking and tagging solutions such as Google Tag Manager, Tealium or equivalent
Experience with Programmatic buying (Desktop and Mobile Web)
Experience with Strong Excel and analytical skills are required
Deep experience with implementation of analytics and attribution platforms and build the right funnels to optimize for cost effective campaigns and tools in the mobile ecosystem
You must have designed and delivered large scale acquisition campaigns for atleast one consumer tech product/platform delivering for both downloads and app usage
You live on social media
What we would love you for
Ability to demonstrate ownership and a strong bias
Enthusiasm that changes the world :)
The itch to always be learning
Comfortable in a fast-paced ambiguous environment where you will set and be held accountable to highly ambitious goals
Awesome communication skills (both verbal and written) who can create the right narrative to share/sell your ideas at every level
If you’re able to deal with ambiguity and take the lead in defining frameworks where no prior examples exist
Ability to manage multiple competing priorities simultaneously to meet tight deadlines
Qualifications
Masters Degree in Marketing
Bachelor's Degree in Engineering or Marketing
4-5 Years of prior experience in a similar role in a consumer startup in the first stage of performance marketing of the company.

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