Performance Marketing Manager

3 weeks ago


delhi, India AMPM Full time
Job Responsibilities:
As the Performance Marketing Manager at AMPM Luxury Fashion, you will be responsible for developing, implementing, and optimizing performance marketing strategies to drive customer acquisition, engagement, and conversion. This role requires a data-driven and strategic professional with a strong background in digital advertising, analytics, and a passion for luxury fashion.
Key Responsibilities:
·        Digital Advertising Strategy:
·       Develop and execute comprehensive digital advertising strategies across paid channels, including but not limited to PPC, SEM, display, and social media advertising.
·       Collaborate with cross-functional teams to align digital advertising initiatives with overall business objectives.
·        Campaign Optimization:
·       Optimize paid media campaigns to maximize return on investment (ROI), conversion rates, and customer acquisition.
·       Conduct A/B testing and analyze performance data to make data-driven decisions for campaign optimization.
·        Budget Management:
·       Develop and manage the performance marketing budget, ensuring efficient allocation of resources to achieve business goals.
·       Track and report on budget utilization, making recommendations for adjustments based on performance.
·        Analytics and Reporting:
·       Utilize analytics tools to track, measure, and report on key performance indicators (KPIs) related to performance marketing efforts.
·       Provide regular reports and insights to senior leadership on the effectiveness of campaigns.
·        Collaboration and Coordination:
·       Collaborate with the creative team to develop compelling ad creatives and messaging that align with brand standards and resonate with the target audience.
·       Work closely with the marketing team to ensure a cohesive and integrated marketing approach.
·        Stay Current with Industry Trends:
·       Stay abreast of industry trends, emerging technologies, and best practices in performance marketing.
·       Implement innovative strategies to maintain a competitive edge in the luxury fashion market.
Salary Range: 15-20 Lakh per annum (can exceed based on profile relevancy)
Qualifications:
·       Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
·       Minimum of 3 years of experience in performance marketing, with a focus on digital advertising and luxury fashion/fashion or related industries.
·       Proven track record of driving successful performance marketing campaigns and achieving business objectives.
·       Strong analytical skills and proficiency in using analytics tools.
·       Experience with digital advertising platforms such as Google Ads, Facebook Ads Manager, and others.
·       Excellent communication and collaboration skills.
Technical Skills:
Paid Advertising Platforms:
Proficiency in managing campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
Search Engine Marketing (SEM):
Expertise in SEM strategies for optimizing search engine visibility.
Analytics and Data Tools:
Advanced skills in using analytics tools and data analysis platforms.
Budget Optimization:
Experience in optimizing advertising budgets for maximum ROI.
Creative Tools:
Familiarity with graphic design and creative tools for ad creation.
Conversion Rate Optimization (CRO):
Understanding of CRO principles and strategies.
Ad Tracking and Attribution:
Knowledge of ad tracking tools and attribution modeling.
Remarketing Strategies:
Implementation of remarketing strategies for audience retargeting.
Other Skills Required:
●      Creative, Analytical, Organized
●      Good Research skills
●      Good at multi-tasking
●      Ability to meet targets and multiple deadlines
Aptitude
●    Organised
●    Logical mind / analytical
●    Creative, athletically astute
●    Problem solving ability
●    Calm
●    Multi tasking ability
●    Pro active

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