Senior Growth Marketer

1 month ago

Jaipur, India Staffing Ninja Full time

Role: Senior Growth Marketer

Location: Jaipur

Work Type: On-Site


Required Skills & Qualification:


  • 3+ years of content marketing experience, with at least 1 year in the crypto industry being a strong plus.
  • Hands-on experience with performance marketing, advertising analytics, and reporting.
  • Experience within an in-house tech company, preferably in a startup environment or a digital
  • marketing agency working with brands in financial services or fintech.
  • Strong ability to craft persuasive and conversion-oriented ad copy for various digital media
  • channels, including web, email, social media, online communities, short-form video, display, and more.
  • Experience in analyzing customer data and product usage patterns to identify growth
  • opportunities. Utilize metrics across acquisition, activation, retention, and referral stages to in form marketing decisions.
  • Expertise in paid campaign management, including owning and optimizing marketing funnels, enhancing landing pages, maximizing conversion rates, and revenue potential.
  • Acquisition expertise with strong knowledge and experience in growth marketing, paid acquisition, and partner marketing.
  • Robust project management and collaboration skills, with the ability to thrive in a cross-functional and remote global team environment.
  • Comfortable synthesizing diverse data and insights into a clear growth plan. Open to experimentation and testing new campaign ideas.
  • Excellent communication skills for effective collaboration internally and externally with stakeholders like partners and clients.
  • Great attention to detail and a commitment to executing tasks with a polished finish.
  • Strong work ethic, highly motivated, proactive, and capable of working independently or as part of a team to meet tight deadlines.
  • Embrace a growth mindset, viewing challenges as opportunities.
  • Nice to Have-Proficient with Marketing automation tools, Figma, Notion, Pardot, Beepro.


Key Responsibilities:


  • Conduct thorough research and analysis of the latest industry developments and trends.
  • Lead and execute our customer acquisition and retention strategies, focusing on constructing and managing marketing funnels through targeted paid media, affiliate marketing, SEM, and other channels.
  • Manage the platform marketing lifecycle for various market segments, collaborating with Product Marketing to drive increased product adoption.
  • Develop a demand generation strategy employing content marketing, organic growth strategies, partner marketing, and paid acquisition.
  • Plan and coordinate diverse performance marketing campaigns, including product marketing initiatives, direct response ads, and remarketing across paid search, social, and targeted display
  • networks.
  • Work closely with external performance media buying agencies and/or contractors.
  • Generate regular monthly and quarterly performance reports, leveraging marketing attribution and measurement platforms to showcase our growth and marketing effectiveness.
  • Build new marketing levers from the ground up, swiftly operationalizing top-performing strategies into sustainable programs.
  • Collect and analyze campaign data to identify trends, performance metrics, and areas for optimization.
  • Promote and represent Company in a positive manner.
  • Identify and collaborate with potential partners and influencers in the industry.
  • Test, experiment, identify, and diversify the channel mix to maximize return on investment.
  • Determine channel market fit.
  • Uphold company’s values and mission in all interactions with the community and beyond.

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