Email Marketing Executive

2 weeks ago

Okhla, India Starclinch Full time

Location: Okhla Phase 2, New Delhi
Experience: 02 years
Timings: 11:30am to 8:30pm
Working days: Mon - Sat
Department: Digital Marketing
Employment Type: Full-time

Overview:
As an Email Marketing Executive with 12 years of experience, you will be at the forefront of StarClinch digital engagement efforts leading the execution, innovation, and optimization of email and WhatsApp marketing strategies. Youll drive campaign performance using AI-powered insights, drip marketing tactics, and sharp audience targeting to boost engagement, conversion, and customer retention.

Key Responsibilities
Email & WhatsApp Campaign Execution: Strategize, build, and deploy high-performing email and WhatsApp campaigns from ideation and copywriting to HTML design, testing, and launch while ensuring alignment with brand standards and compliance regulations.

Drip Campaign Management: Design and manage automated drip sequences tailored to customer lifecycle stages including welcome flows, post-purchase engagement, reactivation, and loyalty triggers to increase retention and revenue.

AI-Driven Personalization: Leverage AI tools and automation platforms to generate real-time personalization, predictive segmentation, and smart content delivery for increased engagement and performance lift.

Targeting & Segmentation: Create data-led, behavior-based audience segments to ensure campaigns are relevant, timely, and contextual. Use demographic, transactional, and web behavior data for micro-targeting.

Campaign Calendar Ownership: Maintain a well-structured campaign calendar aligned with marketing objectives, product launches, seasonal trends, and sales goals, while ensuring cohesive messaging across channels.

Creative & Content Collaboration: Partner with design and content teams to develop visually engaging, conversion-focused creatives that reinforce brand identity and drive action.

Journey & Frequency Optimization: Monitor and control message frequency and user journey flows to reduce fatigue, minimize churn, and improve long-term customer value.

Performance Analysis & Reporting: Track and analyze key metrics such as open rates, CTR, conversions, bounce rates, unsubscribes, and ROI. Share actionable insights and data-driven recommendations for continuous improvement.

Innovation & Competitor Benchmarking: Stay ahead of industry trends, platform updates, and competitor strategies. Identify and test new ideas, tools, and formats to enhance campaign efficiency and creativity.

Process & Technology Enhancement: Recommend and implement process improvements, marketing tools, and AI-based enhancements to streamline execution and boost results.

Required Skills & Qualifications
Proven experience and proficiency in managing Email and WhatsApp marketing programs, including strategy, execution, and performance analysis.
Proficiency and experience in running Drip Campaigns.
Strong command of marketing automation and AI-powered platforms (e.g., Klaviyo, Mailchimp, HubSpot, etc.).
Demonstrated ability to build and optimize drip campaigns across customer touchpoints.
Proficiency in HTML/CSS, email rendering, and responsive design.
Experience with Google Analytics, CRM systems, and data segmentation; knowledge of SQL is a plus.
Solid understanding of email regulations and compliance (GDPR, CAN-SPAM, etc.).
Strong analytical skills and attention to detail in campaign monitoring and reporting.
Excellent written communication and copywriting skills.
Highly organized, self-driven, and able to manage multiple projects simultaneously.

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