Email Marketing Executive

**Location**:Okhla Phase 2, New Delhi

**Experience**: 0-2 years

**Timings**: 11:30am to 8:30pm

**Budget**:Upto 3.6LPA

**Working days**: Mon - Sat (Last Saturday of the month is off)

**Department**:Digital Marketing

**Employment Type**:Full-time

**About StarClinch**

StarClinch is a dynamic and innovative platform revolutionizing the entertainment and event management industry. We connect clients with artists, performers, and event professionals, creating unforgettable experiences. At StarClinch, creativity meets technology to deliver user-centric solutions.

**Overview**:
**Key Responsibilities**
- **Drip Campaign Management**: Design and manage automated **drip sequences** tailored to customer lifecycle stages — including welcome flows, post-purchase engagement, reactivation, and loyalty triggers — to increase retention and revenue.
- **AI-Driven Personalization**: Leverage **AI tools and automation platforms** to generate real-time personalization, predictive segmentation, and smart content delivery for increased engagement and performance lift.
- **Targeting & Segmentation**: Create data-led, behavior-based audience segments to ensure campaigns are relevant, timely, and contextual. Use demographic, transactional, and web behavior data for micro-targeting.
- **Campaign Calendar Ownership**: Maintain a well-structured campaign calendar aligned with marketing objectives, product launches, seasonal trends, and sales goals, while ensuring cohesive messaging across channels.
- **Creative & Content Collaboration**: Partner with design and content teams to develop visually engaging, conversion-focused creatives that reinforce brand identity and drive action.
- **Journey & Frequency Optimization**: Monitor and control message frequency and user journey flows to reduce fatigue, minimize churn, and improve long-term customer value.
- **Performance Analysis & Reporting**: Track and analyze key metrics such as open rates, CTR, conversions, bounce rates, unsubscribes, and ROI. Share actionable insights and data-driven recommendations for continuous improvement.
- **Innovation & Competitor Benchmarking**: Stay ahead of industry trends, platform updates, and competitor strategies. Identify and test new ideas, tools, and formats to enhance campaign efficiency and creativity.
- **Process & Technology Enhancement**: Recommend and implement process improvements, marketing tools, and AI-based enhancements to streamline execution and boost results.

**Required Skills & Qualifications**
- Proficiency and experience in running **Drip Campaigns.**:

- Strong command of **marketing automation and AI-powered platforms** (e.g., Klaviyo, Mailchimp, HubSpot, etc.).
- Demonstrated ability to build and optimize **drip campaigns** across customer touchpoints.
- Experience with **Google Analytics**, CRM systems, and data segmentation; knowledge of **SQL** is a plus.
- Strong analytical skills and attention to detail in campaign monitoring and reporting.
- Excellent written communication and copywriting skills.
- Highly organized, self-driven, and able to manage multiple projects simultaneously.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Fixed shift
- Morning shift

Supplemental Pay:

- Yearly bonus

Ability to commute/relocate:

- Okhla Industrial Estate, Delhi, Delhi: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Drip Mrketing: 1 year (required)
- WhatsApp Marketing: 1 year (required)

**Location**:

- Okhla Industrial Estate, Delhi, Delhi (required)

Work Location: In person