Growth Product Manager

3 weeks ago

Hyderabad, India Welspun Transformation Services Limited Full time

Job Purpose/ Summary*

The Growth Product Manager will be responsible for driving subscription and online revenue growth by owning the end-to-end customer lifecycle across acquisition, activation, retention, and monetization. The role requires a blend of product management, performance marketing, and lifecycle growth expertise to scale recurring revenues, optimize conversion funnels, and maximize customer lifetime value (LTV).

Job Description*

Growth & Acquisition; 
Design, implement, and optimize growth experiments across digital channels (Google, LinkedIn, Meta, affiliates, partnerships, etc.) to drive high-quality subscriptions. 
Collaborate with product and engineering teams to improve onboarding flows and increase trial-to-paid conversions.

Retention & Engagement; 
Develop and execute retention and lifecycle campaigns (email, in-app, push, CRM) to improve renewal rates and reduce churn. 
Leverage cohort analysis, customer segmentation, and behavioral data to design personalized retention journeys.

Revenue Optimization; 
Own subscription funnel metrics including CAC, LTV, ARPU, churn, and conversion rates. 
Drive monetization through pricing experiments, feature adoption initiatives, and cross-sell/up-sell programs.

Analytics & Insights; 
Use analytics platforms (Mixpanel, Amplitude, GA, HubSpot/Marketo, etc.) to track customer behavior and campaign performance. 
Provide data-driven insights and business cases for growth initiatives.

Collaboration & Leadership; 
Partner with Sales, Customer Success, and Product teams to align growth strategies with business objectives. 
Champion a product-led growth (PLG) mindset within the organization. 
Manage budgets and ensure cost-efficient execution of growth initiatives.

Principal Accountabilities*

7–12 years of experience in Growth, Product Management, or Product Marketing within B2B SaaS, B2C subscriptions, or Gaming industries. 
Proven track record of scaling subscription revenue and improving customer retention. 
Strong understanding of growth frameworks (AARRR – Acquisition, Activation, Retention, Revenue, Referral). 
Hands-on expertise with lifecycle marketing, performance marketing, funnel optimization, and growth experimentation. 
Proficiency with analytics and marketing automation tools. 
Excellent analytical, problem-solving, and cross-functional collaboration skills. 
Ability to thrive in a fast-paced, target-driven environment. 
Looking for folks from end-to-end subscription growth in a fast-scaling SaaS environment. 
Work at the intersection of product, marketing, and revenue strategy. 
Worked in cutting-edge growth practices adopted in SaaS, B2C, and gaming industries.

Key Interactions*

1. Stakeholder Engagement

2. Cross-Functional Collaboration

3. Client Relations

4. Team Leadership

5. Internal Communication

6. External Communication

7. Senior Management

8. Top Management

Experience*

7 - 15 Years

Relevant Industry*

IT Services & Consulting,E-Learning ,Gaming

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