Product Growth Manager

1 week ago


Hyderabad, Telangana, India Welspun World Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Got it here's the same Growth Product Manager JD with AARRR (Acquisition, Activation, Retention, Revenue, Referral) explicitly highlighted so candidates see the growth framework expectation clearly:

Growth Product Manager – Subscription Revenue

About Welspun Transformation Services Limited (WTSL)

At WTSL, innovation, digital transformation, and customer-centric excellence converge. A proud part of the Welspun Group, we deliver automation, AI, ML, RPA, and business services across industries. Since our inception in 2018 with 92 employees, we've scaled to 500+ professionals, building a culture of inclusivity and operational excellence.

  • Diversity: 34% women workforce, aiming to grow to 40% with policies supporting maternity, paternity, and menstrual leave.
  • Culture: Wellness programs, Fam-Jam events, and a family-like environment.
  • Recognition: Certified Great Place to Work.
  • Opportunity: Work with global clients, learn continuously, and create meaningful impact.

Job Purpose / Summary

We are seeking a Growth Product Manager to scale subscription and online revenue, owning the end-to-end customer lifecycle through the AARRR Growth Framework – Acquisition, Activation, Retention, Revenue, and Referral.

This role combines product management, lifecycle growth, and performance marketing expertise to maximize recurring revenues, conversion funnels, ARPU, and customer lifetime value (LTV).

Key Responsibilities

1. Growth & Acquisition (AARRR – Acquisition)

  • Design and run growth experiments across Google, LinkedIn, Meta, affiliates, and partnerships.
  • Enhance onboarding flows to improve trial-to-paid conversions.

2. Retention & Engagement (AARRR – Activation + Retention)

  • Build lifecycle campaigns (email, in-app, push, CRM) to improve renewals and reduce churn.
  • Use cohort analysis and behavioral data to create personalized retention journeys.

3. Revenue Optimization (AARRR – Revenue)

  • Own funnel metrics: CAC, LTV, ARPU, churn, conversion.
  • Execute pricing experiments, feature adoption drives, and cross/up-sell strategies.

4. Referral Growth (AARRR – Referral)

  • Build referral programs to encourage customer advocacy and word-of-mouth growth.
  • Collaborate with marketing to design campaigns that amplify organic reach.

5. Analytics & Insights

  • Leverage tools (Mixpanel, Amplitude, GA, HubSpot, Marketo) for tracking and performance.
  • Provide data-driven insights to back growth initiatives.

6. Collaboration & Leadership

  • Align with Sales, CS, and Product teams on growth objectives.
  • Promote a Product-Led Growth (PLG) mindset.
  • Manage budgets and ensure ROI-positive execution.

Principal Accountabilities

  • 7–12 years' experience in Growth, Product Management, or Product Marketing (B2B SaaS, B2C subscriptions, Gaming).
  • Proven record of scaling subscription revenue & retention using AARRR framework.
  • Hands-on with lifecycle marketing, performance marketing, funnel optimization, and growth experimentation.
  • Strong analytical and cross-functional collaboration skills.
  • Ability to thrive in fast-paced, target-driven environments.
  • Exposure to SaaS, B2C, and gaming industry growth practices.

Key Interactions

  • Stakeholder Management
  • Cross-Functional Collaboration
  • Client Engagement
  • Team Leadership
  • Senior & Top Management

Qualifications

  • Bachelor's Degree (any specialization).
  • 7–15 years of relevant experience.
  • Languages: English & Hindi.
  • Strong skills in: Critical Thinking, Influencing, Detail Orientation, Driving Results, and Relationship Building.

This role is for a growth leader who lives and breathes AARRR – scaling customers from first touch to long-term advocacy.

Do you want me to make a LinkedIn-ready version where AARRR is shown as a catchy framework (with emoji bullets like Acquisition, Activation, etc.) so it stands out for candidates?



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