Product Growth Manager

Got it here's the same Growth Product Manager JD with AARRR (Acquisition, Activation, Retention, Revenue, Referral) explicitly highlighted so candidates see the growth framework expectation clearly:

Growth Product Manager – Subscription Revenue

About Welspun Transformation Services Limited (WTSL)

At WTSL, innovation, digital transformation, and customer-centric excellence converge. A proud part of the Welspun Group, we deliver automation, AI, ML, RPA, and business services across industries. Since our inception in 2018 with 92 employees, we've scaled to 500+ professionals, building a culture of inclusivity and operational excellence.

• Diversity: 34% women workforce, aiming to grow to 40% with policies supporting maternity, paternity, and menstrual leave.
• Culture: Wellness programs, Fam-Jam events, and a family-like environment.
• Recognition: Certified Great Place to Work.
• Opportunity: Work with global clients, learn continuously, and create meaningful impact.

Job Purpose / Summary

We are seeking a Growth Product Manager to scale subscription and online revenue, owning the end-to-end customer lifecycle through the AARRR Growth Framework – Acquisition, Activation, Retention, Revenue, and Referral.

This role combines product management, lifecycle growth, and performance marketing expertise to maximize recurring revenues, conversion funnels, ARPU, and customer lifetime value (LTV).

Key Responsibilities

1. Growth & Acquisition (AARRR – Acquisition)

• Design and run growth experiments across Google, LinkedIn, Meta, affiliates, and partnerships.
• Enhance onboarding flows to improve trial-to-paid conversions.

2. Retention & Engagement (AARRR – Activation + Retention)

• Build lifecycle campaigns (email, in-app, push, CRM) to improve renewals and reduce churn.
• Use cohort analysis and behavioral data to create personalized retention journeys.

3. Revenue Optimization (AARRR – Revenue)

• Own funnel metrics: CAC, LTV, ARPU, churn, conversion.
• Execute pricing experiments, feature adoption drives, and cross/up-sell strategies.

4. Referral Growth (AARRR – Referral)

• Build referral programs to encourage customer advocacy and word-of-mouth growth.
• Collaborate with marketing to design campaigns that amplify organic reach.

5. Analytics & Insights

• Leverage tools (Mixpanel, Amplitude, GA, HubSpot, Marketo) for tracking and performance.
• Provide data-driven insights to back growth initiatives.

6. Collaboration & Leadership

• Align with Sales, CS, and Product teams on growth objectives.
• Promote a Product-Led Growth (PLG) mindset.
• Manage budgets and ensure ROI-positive execution.

Principal Accountabilities

• 7–12 years' experience in Growth, Product Management, or Product Marketing (B2B SaaS, B2C subscriptions, Gaming).
• Proven record of scaling subscription revenue & retention using AARRR framework.
• Hands-on with lifecycle marketing, performance marketing, funnel optimization, and growth experimentation.
• Strong analytical and cross-functional collaboration skills.
• Ability to thrive in fast-paced, target-driven environments.
• Exposure to SaaS, B2C, and gaming industry growth practices.

Key Interactions

• Stakeholder Management
• Cross-Functional Collaboration
• Client Engagement
• Team Leadership
• Senior & Top Management

Qualifications

• Bachelor's Degree (any specialization).
• 7–15 years of relevant experience.
• Languages: English & Hindi.
• Strong skills in: Critical Thinking, Influencing, Detail Orientation, Driving Results, and Relationship Building.

This role is for a growth leader who lives and breathes AARRR – scaling customers from first touch to long-term advocacy.

Do you want me to make a LinkedIn-ready version where AARRR is shown as a catchy framework (with emoji bullets like Acquisition, Activation, etc.) so it stands out for candidates?