Crm specialist

5 days ago

Bangalore, India Wayground Full time

Wayground (formerly Quizizz) is one of the fastest-growing Ed Tech platforms in the world. Our team is on a mission to empower every educator to motivate every learner in the world. Our platform offers engaging and interactive quiz-based learning experiences and is used by more than 75 million people every month in over 180 countries, including 90% of U. S. schools. We have phenomenal investors, we're profitable, and we're committed to growing and improving every day. With a commitment to fostering active learning, and taking Wayground to more learners across the globe. If you're excited about education and international Saa S and want to build towards a mission that you can be proud of, then Wayground is the right place for you. We are seeking a skilled and results-driven CRM Associate to join the Wayground team. In this end-to-end role, you will manage and optimize personalized marketing campaigns across the entire customer lifecycle, from acquisition to retention. Using your expertise in lifecycle marketing, you’ll collaborate with cross-functional teams to craft compelling copy, design engaging visuals, and leverage data to optimize campaign performance. What you'll do... Design, execute, and optimize automated and manual marketing campaigns across email, push, in-app messaging, and SMS using tools like Clevertap , Braze , Moengage , or Klaviyo . Create persuasive, on-brand copy for all lifecycle touchpoints to drive customer engagement and retention. Collaborate with designers to develop visually appealing and effective marketing materials. Manage campaign scheduling, A/B testing, and segmentation to maximize performance. Analyze customer behavior and campaign results to optimize strategies for improved engagement and retention. Work with cross-functional teams to ensure alignment across customer touchpoints and lifecycle stages. Who you are... 2-3 years of experience in lifecycle or CRM marketing, preferably in a startup environment. Proven experience with marketing automation tools like Clevertap, Braze, Webengage, Moengage, or Klaviyo. Strong copywriting and design collaboration skills. Solid understanding of email marketing best practices, A/B testing, and segmentation. Proficient in data analysis, using insights to optimize campaign performance. Excellent communication and collaboration skills, with the ability to work independently and manage multiple tasks.

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