Marketing Automation Manager

2 weeks ago

Noida, India Steelbazaar Full time

Company Description

SteelBazaar is India's first AI-powered full-stack B2B digital marketplace transforming the fragmented steel industry and extended supply chains. Our comprehensive ecosystem integrates the entire steel value chains under one digital roof. With an extensive product range of over 15,000 Steel SKUs, and 100+ customization and manufacturing services, we enable significant cost savings, faster procurement cycles, and expanded market reach for buyers and sellers. Our platform simplifies complex procurement processes and fundamentally transforms how steel is bought, sold, and utilized across India's industrial landscape.

Role Description

This is a full-time, on-site role for a Marketing Automation Manager located in Noida. The Marketing Automation Manager will be responsible for overseeing marketing operations, implementing marketing automation processes, and managing campaign strategies. Day-to-day tasks include analyzing marketing analytics, generating leads, and ensuring the efficient execution of marketing campaigns to enhance customer engagement and drive business growth.

Key Responsibilities

  • Marketing Automation Strategy
    : Define and implement the short- and long-term vision for marketing automation across all customer lifecycle stages.
  • Stakeholder Collaboration
    : Partner with cross-functional teams to identify opportunities for automation to reduce costs, increase leads, and streamline operations.
  • MarTech Ownership
    : Manage the full marketing tech stack (e., HubSpot, Salesforce, GA4, etc.) ensuring optimal performance and troubleshooting when necessary.
  • Data Integrity & Compliance
    : Maintain clean, compliant, and actionable marketing data in alignment with GDPR, PECR, and company privacy policies.
  • Journey Optimization
    : Use data and customer insights to analyze, test, and improve acquisition and retention strategies.
  • Team Enablement
    : Build governance frameworks and deliver training to help marketing teams run effective, compliant, and conversion-focused email and digital campaigns.

What We're Looking For

  • Proven experience in
    marketing automation
    or
    digital marketing
    , ideally in a high-growth
    B2B technology
    environment.
  • Hands-on expertise with marketing automation platforms like
    HubSpot
    , or similar.
  • Experience with
    web tracking and analytics tools
    (e.g., Google Analytics, Mixpanel, Snowflake).
  • Strong ability to translate
    complex data
    into clear, actionable insights for various stakeholders.
  • A
    strategic thinker
    who can balance daily execution with long-term growth planning.
  • Thrives in fast-paced, evolving environments and adapts quickly to change.
  • Excellent communication
    , project management, and stakeholder engagement skills.
  • In-depth knowledge of
    data privacy regulations
    (e.g. GDPR, PECR).

Why Join Us?

  • At Steel Bazaar, you'll have the chance to make a real impact. You'll be part of a collaborative, forward-thinking team that values innovation, ownership, and continuous improvement. If you're passionate about leveraging technology to transform marketing, we'd love to meet you

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