Steelbazaar - Manager - Marketing Automation

17 hours ago


Noida, India Steelbazaar Full time

About the job

Company Description

SteelBazaar is India's first AI-powered full-stack B2B digital marketplace transforming the fragmented steel industry and extended supply chains. Our comprehensive ecosystem integrates the entire steel value chains under one digital roof. With an extensive product range of over 15,000 Steel SKUs, and 100+ customization and manufacturing services, we enable significant cost savings, faster procurement cycles, and expanded market reach for buyers and sellers. Our platform simplifies complex procurement processes and fundamentally transforms how steel is bought, sold, and utilized across India's industrial landscape.

Role Description

This is a full-time, on-site role for a Marketing Automation Manager located in Noida. The Marketing Automation Manager will be responsible for overseeing marketing operations, implementing marketing automation processes, and managing campaign strategies. Day-to-day tasks include analyzing marketing analytics, generating leads, and ensuring the efficient execution of marketing campaigns to enhance customer engagement and drive business growth.

Key Responsibilities

- Marketing Automation Strategy: Define and implement the short- and long-term vision for marketing automation across all customer lifecycle stages.

- Stakeholder Collaboration: Partner with cross-functional teams to identify opportunities for automation to reduce costs, increase leads, and streamline operations.

- MarTech Ownership: Manage the full marketing tech stack (e., HubSpot, Salesforce, GA4, etc.) ensuring optimal performance and troubleshooting when necessary.

- Data Integrity & Compliance: Maintain clean, compliant, and actionable marketing data in alignment with GDPR, PECR, and company privacy policies.

- Journey Optimization: Use data and customer insights to analyze, test, and improve acquisition and retention strategies.

- Team Enablement: Build governance frameworks and deliver training to help marketing teams run effective, compliant, and conversion-focused email and digital campaigns.

What Were Looking For

- Proven experience in marketing automation or digital marketing, ideally in a high-growth B2B technology environment.

- Hands-on expertise with marketing automation platforms like HubSpot, or similar.

- Experience with web tracking and analytics tools (e.g., Google Analytics, Mixpanel, Snowflake).

- Strong ability to translate complex data into clear, actionable insights for various stakeholders.

- A strategic thinker who can balance daily execution with long-term growth planning.

- Thrives in fast-paced, evolving environments and adapts quickly to change.

- Excellent communication, project management, and stakeholder engagement skills.

- In-depth knowledge of data privacy regulations (e.g. GDPR, PECR).

Why Join Us?

At Steel Bazaar, youll have the chance to make a real impact. Youll be part of a collaborative, forward-thinking team that values innovation, ownership, and continuous improvement. If youre passionate about leveraging technology to transform marketing, wed love to meet you


(ref:iimjobs.com)

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