Marketing Automation Specialist

2 weeks ago

Noida, Uttar Pradesh, India Value Research Full time ₹ 5,00,000 - ₹ 15,00,000 per year

About Us

Value Research is one of Indias most trusted names in the mutual fund and investment research industry, serving millions of investors and professionals since 1993. Our platforms including , Value Research Fund Advisor, Value Research Stock Advisor and our range of data-driven products — are industry benchmarks, known for reliability, accuracy, and unbiased insights.

As we expand our offerings, we are also strengthening how we engage, communicate, and build lasting relationships with our audience. With millions of users visiting our platforms and leveraging our products, effective marketing automation and customer engagement have become integral to delivering seamless, personalized experiences. By combining our brand's trust with modern marketing practices, we aim to deepen our reach and provide even greater value to investors across India.

Job Summary

The ideal candidate will have 1-3 years of experience in marketing automation and a strong understanding of email marketing, lead nurturing, and campaign management. Experience with Mautic is highly desirable.

Responsibilities

  • Design, implement, and manage marketing automation campaigns using Mautic.
  • Create and optimize landing pages, forms, and email templates.
  • Segment and manage contact lists to ensure targeted and effective communication.
  • Develop and A/B test email campaigns to improve open rates, click-through rates, and conversion rates.
  • Monitor and analyze campaign performance, providing regular reports and insights.
  • Collaborate with the content and sales teams to develop and execute lead nurturing strategies.
  • Stay up-to-date with the latest trends and best practices in marketing automation.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 1-3 years of experience in marketing automation.
  • Proven experience with a marketing automation platform (Mautic, HubSpot, Marketo, Pardot, etc.).
  • Strong understanding of email marketing principles and best practices.
  • Experience with HTML/CSS.
  • Excellent analytical and problem-solving skills.
  • Strong communication and collaboration skills.
  • Ability to work independently and manage multiple projects simultaneously.

Desirable Skills

  • Experience with Mautic, including installation, configuration, and custom development.
  • Knowledge of lead scoring and lead nurturing models.
  • Experience with CRM systems (Salesforce, HubSpot, etc.).
  • Familiarity with Google Analytics and other web analytics tools.

What We Offer

  • Be part of a trusted brand in the mutual fund industry, known for reliability and integrity for over 30 years.
  • Your contributions will power platforms and products used by millions of investors and professionals every single day.
  • Work on our own products and services, not short-term client projects, giving you ownership and long-term impact.
  • Exposure to both stability of legacy systems and the challenge of building next-gen infrastructure with automation and security at its core.

Location: Noida (Office based role)

Type: Full-time

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