Digital Marketing Specialist

4 days ago


Noida, Uttar Pradesh, India Cevious Technologies Full time ₹ 4,50,000 - ₹ 6,00,000 per year

Job Title: Digital Marketing Specialist

Company: Cevious Technologies Pvt Ltd

Role Overview:

We are looking for a results-driven Digital Marketing Specialist with strong expertise in performance marketing, analytics, and AI-driven strategies to accelerate growth for our Tally solutions, cloud services, and enterprise software.

Key Responsibilities:

Performance Marketing: Plan, execute, and optimize multi-channel campaigns (Google Ads, Facebook, LinkedIn).

Analytics & Insights: Implement GA4, GTM, dashboards, and attribution models; analyze customer journeys and campaign ROI.

AI Marketing: Use AI for segmentation, personalization, predictive analytics, bid management, and automation.

Content & SEO: Develop content strategies, optimize websites/landing pages, manage organic growth via SEO tools.

Lead Generation & CRO: Drive B2B lead gen campaigns; improve conversion funnels; align MQLs with sales.

Qualifications:

Education: Bachelor's in Marketing, Digital Marketing, Data Analytics, or related.

Experience: 2-5 years in digital marketing with focus on analytics & performance marketing (B2B SaaS preferred).

Skills:

Analytics: GA4, GTM, Data Studio

Ads: Google, Facebook, LinkedIn

AI & Automation: HubSpot, Marketo, AI marketing toolsData: Excel/Sheets; SQL/Python/R (basic)

SEO: SEMrush, Ahrefs, Moz

CRM integration knowledge

Preferred:

Experience in ERP/accounting/cloud solutions marketing

Certifications: Google Ads, GA, Facebook Blueprint

Familiarity with Tally ecosystem

Knowledge of programmatic ads & advanced attribution

Job Type: Full-time

Pay: ₹25, ₹50,000.00 per month

Work Location: In person



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