Marketing and Growth Head

2 weeks ago

Pune, India UrbanRoof Pvt. Ltd. Full time

Company Description

UrbanRoof Pvt. Ltd. is the leading service provider for waterproofing, repair, and rehabilitation of buildings and constructions in Pune, Mumbai, Bangalore, and Delhi. Our purpose is to offer better ways to manage the repair, rehabilitation, and restoration of valuable properties. With a diverse portfolio in building and construction repair, we are dedicated to ensuring property preservation and enhancement. For more information, visit our website.

Core Responsibility

Generate & drive business growth across Urbanroof (Waterproofing & Repairs) and Wise Square (Interior Consultancy) by owning revenue, gross profit, and marketing outcomes.

This is a hands-on, execution-first role where you design, implement, and optimise growth levers across digital, offline, and partnerships.

The role spans all 4 verticals of your group:

i) Home Care (Urbanroof)

ii) Home Interior Consultancy (Wise Square)

iii) Real Estate Home Buying Advisory : To be launched

iv) Career Coaching & Education Platform: To be launched

Duties & Key Responsibilities

1. Revenue & Profit Ownership


• Take end-to-end responsibility for meeting defined revenue & gross profit targets.


• Create monthly growth plans and execute relentlessly until outcomes are met.

2. Early-Stage Growth Execution


• Lead customer acquisition & onboarding for Wise Square's initial customers.


• Simultaneously build Urbanroof's lead pipeline with homeowner-focused campaigns.

3. Multi-Role Marketing Execution


• Drive pre-sales, ATL/BTL activations, on-ground events, and digital campaigns.


• Step into customer support & field execution wherever gaps exist.

4. Lead Generation & Funnel Optimisation


• Deliver weekly & monthly lead targets.


• Improve conversion funnels and increase average ticket size through digital campaigns, trust content, and remarketing.

5. Content & Collaborations


• Lead content-driven growth campaigns (educational guides, reels, explainer videos).


• Manage influencer marketing, digital collabs, and social media growth partnerships.

6. Strategic Partnerships & Alliances


• Identify & acquire alliances with architects, societies, real estate brokers, and homeowner communities.


• Develop Joint Business Plans (JBPs) with stakeholders to generate pipeline.

7. Stakeholder Management


• Build relationships with CXOs, Sales Heads, CRM managers, community leaders.


• Represent the company in forums, developer networks, and industry groups.

8. Strategy & Market Execution


• Devise market-specific growth plans tailored to Pune/Mumbai (for Urbanroof) & pan-India digital for Wise Square.


• Benchmark competitors, adopt best practices, and deploy interventions quickly.

9. Business Analytics & Data-Driven Growth


• Build & track dashboards for leads, CPL, CAC, conversion rates, and GM%.


• Use insights to reallocate budgets and redesign campaigns in real time.

10. Cross-Functional Execution Support


• Collaborate with Sales, Ops, Vendor Mgmt, and Product teams for growth initiatives.


• Step in wherever planning & execution alignment is needed.

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