Regional Marketing Manager

5 days ago


Chennai, India Skill Ventory Full time

Roles and Responsibilities a) Drive branch visibility for all branches in the designated circle through multiple marketing and engagement activities on a continuous basis. b) Engagement with branch banking teams to ensure sales support, product marketing support, internal branch branding, brand marketing collateral, events and activation support, permission etc. c) Execute national brand/product campaigns at local level and help drive footfall at branches. d) Co-ordination with the central marketing team towards branch launches, communication support etc e) Distribution channel support – Provide support to all distribution channels for customer accusation. f) BTL and Activation support – BTL activities in the branch catchment area for lead generation and business accusation. Design execute and liaison with local vendors to ensure maximum returns on the investment g) Event Management – Execute all customer, partner and internal events for the zone. h) MIS and tracking – Effective MIS management on all the leads that are generated out of BTL activities or events. Reporting business to lead conversion to the central marketing team i) Budgets management – Execute all marketing requirements within a specific budget that is preapproved. Effective budget management to ensure that we get maximum returns on the investments j) Ensure all activities are compliant to the necessary guidelines



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