Promotions Specialist

PROFESSIONAL/PARAPROFESSIONAL
JOB DESCRIPTION

Title:Marketing Associate Premium and Promo SpecialistSalary Plan: Job Code: Grade:12Family:MarketingCountry of Position:IndiaSubfamily: Last Updated: Purpose of Role

• Support India Marketing on implementation of product and sales promotions, and business programs.
• Develops and/or executes fully integrated multi-channel marketing campaigns, programs, experiences, or promotions to support Amway brands/ products/programs.
• Contribute to the implementation of promotional activities for ABOs and Custom ers.
• Support Customer Strategy Loyalty programs with project planning, implementation, training and report creation.
• Support in all administrative tasks related to Marketing Operations teams.

Principal Responsibilities:
***Other Duties As Assigned***

• Supports strategy execution and programs that support the Amway Marketing Framework.
• Responsible for Promotions & Business Programs administrative & operational tasks.
• Responsible for Handling the internal stakeholders forums/committees related to promotions & business programs, i.e. monthly promotion/stakeholders meeting.
• Implement and monitor promotional activities for Indian markets while working closely with internal stakeholders to gain alignment and reporting results and under supervision of the team and in collaboration with Performance marketing team.
• Support the enhancement of promotions, programs and other marketing initiatives in close collaboration with the superior.
• Contribute to the development and execution of short-term and mid-term product promotion plans (push and pull strategies) using supportive mechanics as discounts, gifts with purchase, product with purchase to increase sales.
• Support coordination and tracking of all projects on all aspects of product promotions & business programs from start to completion, managing timelines and deliverables.
• Manage the processes of briefing campaign materials, stakeholder review for approval, preparation and distribution .
• Prepare reports and provide insights to support analytics and reporting in collaboration with Digital/ OmniChannel Commerce & Activations Team.
• Define and track key performance measures in collaboration with Digital/ OmniChannel Commerce & Activations Team.
• Responsible for Partner Stores portfolio management, i.e. Partners engagement, handling partner stores activity calendars, partner store offer updates, requests related to partner stores from cross functional stakeholders.
• Supports in implementing initiatives and programs that build and enhance Amways marketing capabilities globally.
• Coordinate and adjust offline and online communication/assets related to Promotions & Programs.

CAREER LEVEL

• Working knowledge of marketing principles and practices.
• Develops technical proficiency in multiple marketing systems.
• Supports projects.
• Supports/administers programs.

REQUIRED KNOWLEDGE, SKILLS, ABILITIES AND/OR RELATED EXPERIENCE
***or equivalent experience gained from any combination of formal education, on-the-job training, and/or work and life experience***EducationDegree FieldRelated Experience
(years)Certification(s) / License(s)

Bachelor's degree &/or Masters degreeMarketing/ Commerce/ Arts/ Science/ Business Administration
Minimum 1-2 years

• Bachelors or Masters Degree in Science/ Commerce/ Arts/ Business Administration (Marketing, Management) or related field.
• Minimum of 1-2 years experience in brand and product management for a multi-national company. Experience in Direct Selling industry or FMCG or brand experience with Nutrition products is an advantage.
• Languages: Fluent in written and spoken English and any additional Indian languages are welcome.
• Experience with market research projects/external agencies is an advantage.
• A team player, experienced in working with international teams and cross-functional teams is an advantage.
• Experience in working not only in India but Global markets is an advantage.
• Sound business acumen required, specifically financial skills.
• Excellent communication and persuasion skills.
• Understanding and good use of PowerPoint, Excel, and Word.
• Experience with planning/execution of Social Media activities.
• Self-reliant, proactive, and highly motivated.
• Able to work under pressure and with deadlines.
• Ability to travel both domestic and/ or international

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