Digital Marketing Specialist

2 weeks ago

Gurugram, India Giggle and Bytes Full time

Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • 2–5 years proven experience in SEO, SMO, and digital promotions.
  • Strong portfolio of past campaigns and measurable achievements.

We are seeking a Digital Marketing Specialist with expertise in SEO, SMO, and brand promotions, Google Ads and Meta ads to strengthen our online presence and accelerate brand growth. The ideal candidate will be responsible for implementing digital marketing strategies that drive traffic, boost engagement, and establish a strong brand identity across multiple online platforms.

Key Responsibilities

  • SEO (Search Engine Optimization):
  • Conduct keyword research, competitor analysis, and optimize website pages for higher rankings.
  • Manage on-page, off-page, and technical SEO strategies.
  • Monitor analytics (Google Analytics, Search Console) and prepare performance reports.
  • SMO (Social Media Optimization):
  • Develop and execute social media content calendars for platforms like Instagram, Facebook, LinkedIn, Twitter/X, YouTube, and Pinterest.
  • Drive engagement through reels, short videos, posts, and community management.
  • Plan and manage paid social media campaigns to maximize reach and ROI.
  • Promotional & Brand Growth Activities:
  • Execute brand promotional campaigns including influencer marketing, affiliate collaborations, and email marketing.
  • Run Google Ads, Facebook Ads, and Instagram Ads to drive traffic and conversions.
  • Build a consistent brand identity and storytelling strategy across digital channels.

Key Skills & Competencies

  • Strong knowledge of SEO tools: SEMrush, Ahrefs, Ubersuggest, Moz.
  • Proficiency in SMO tools: Hootsuite, Meta Business Suite, Buffer.
  • Expertise in content optimization & digital campaigns.
  • Hands-on experience in PPC & paid promotions.
  • Creative mindset with storytelling & brand-building skills.
  • Analytical thinking with ability to track, measure, and optimize campaigns.

Why Join Us?

  • Opportunity to work on brand building from the ground up.
  • Exposure to both organic & paid digital strategies.
  • Creative freedom to implement innovative promotional campaigns.
  • Collaborative and growth-oriented work environment.

Job Types: Full-time, Permanent

Pay: ₹25, ₹40,000.00 per month

Benefits:

  • Leave encashment

Work Location: In person

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