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Senior Content Strategist
4 weeks ago
We seek a content strategist for a personal care D2C brand in Bengaluru. Job Responsibilities Creative Strategy Plan, initiate, and drive content projects across the funnel - from briefs and frameworks to execution and rollout. Translate brand insights and business goals into creative content across paid, organic, and owned channels. Work closely with creative stakeholders and the brand team to sharpen messaging, innovate formats, and ensure content ladders up to brand tone and performance goals. Campaigns & Channels Ideate on content that can scale across multiple channels: Instagram, Meta Ads, Google Ads, LinkedIn, Marketplace content, website Ux, and CRM. Write clear, compelling, platform-specific copies and scripts for Reels, explainers, creator/influencer-led videos, static banners, and cross-channel applications without losing the thread of campaign storytelling and brand ToV. Shape each idea into a visually distinctive and tonally on-brand output. Writing & Concepting Write clear, compelling, and tonally consistent content across formats: ads, reels, landing pages, product PDPs, blogs, and more. Collaborate with designers, video editors, and performance teams to build content that’s visually impactful and conversion-aware. Partner with creative leadership to evolve Mahina’s brand voice and tone playbook as we scale. Cross-Functional Collaboration Be the strategic content voice in brainstorms, planning meetings, and campaign war rooms. Collaborate with brand and design teams to co-create content journeys that are both effective and emotionally resonant. Coordinate with freelancers, agencies, and internal team members to keep content moving across timelines and deliverables. Job Qualifications ● 3–8 years of experience in content strategy, content marketing, or brand writing roles ● Proven ability to lead cross-functional content projects end-to-end ● Strong understanding of both formats (ads, videos, carousels, banners, blogs) and channels (Meta, LinkedIn, email, website, marketplaces, Google Ads, etc.) ● Sharp copy instincts + content intuition that balances brand and performance ● Exceptional spoken and written English, with basic understanding of visual communication.
