Content Strategist

15 hours ago

Bengaluru, India Metawolf Bangalore Private Limited Full time

_**Content Strategist Roles and Responsibilities**_
- Performing exhaustive research to gain in-depth knowledge of all customer personas
- Performing extensive research and analysis on consumer thoughts and trends
- Creating specifications and content appropriate for the brand's customer personas
- Strategizing content pillars and sub pillars
- Planning the editorial calendar and content proposition
- Use your understanding of SEO, keyword research, information architecture, and usability best practices to deliver targeted content
- Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
- Work with editors, writers, UX designers, content management system developers, and marketers to deliver stories that are aligned with business goals
- Collaborating with content management teams, creative teams, and writers to implement the strategy
- Overseeing writing style and tone for all content
- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
- Developing editorial strategy, so content is consistent across all delivery platforms
- Conducting periodic content audits
- Tracking and calculating content ROI
- Ensuring that content strategy meets business objectives
- Strategizing and improving content delivery and promotion
- Analyzing content marketing strategy to evaluate whether it's working or not.

Content Strategist Skills
- You should have experience in handling and strategizing marketing campaigns.
- Prior ecommerce experience.
- As a content strategist, you must be able to plan how your content can get customers to buy your product or service and thereby earn revenue.
- Multitasking and organizational skills - you will have to handle several types of projects and people regularly
- Editorial competency - you will conduct thorough audits to determine what content should be kept, edited, rewritten, and more
- Good analytical abilities to spot patterns and trends in content marketing data
- Team-building skills and assigning KPI’s
- Having a keen interest in organizational goals and targets
- Attention to detail
- Leadership qualities
- Pressure handling capabilities

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**Job Types**: Full-time, Regular / Permanent

Pay: ₹700,000.00 - ₹1,200,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Monday to Friday
- Morning shift

Ability to commute/relocate:

- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 3 years (preferred)
- Content creation: 3 years (preferred)
- Content development: 3 years (preferred)
- Copywriting: 1 year (preferred)

**Language**:

- English (preferred)

**Speak with the employer**
+91 9717446379
- Health insurance

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