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Deputy Manager- E-commerce
1 week ago
Position
Deputy Manager- E-commerce (Brand Website)
Job Location
Bangalore
Reporting to
Head - Marketing (F&FA)
1. Scope of the role
· Manage the own E Commerce channel by implementing the E Commerce channel strategy in alignment with the overall business objectives.
· Effectively manages the sales, marketing, merchandising and content creation of the channel to ensure achievement of the business targets
· Drives adoption of new integrations across traditional channels in line with consumer trends of seamless experience and shopping
· Drives upgradation of digital platforms in line with key market trends – towards delivering a friction free consumer journey
2. Job profile
· Execute the vision and strategy for Brand Ecommerce
· Drives constant improvement/ upgradation of digital platforms to ensure world class, friction free consumer journeys.
o Pdt Management of websites – including new features / innovations oWork with IT to manage above projects
· Drives Revenue targets for the Brand e commerce across all brand sites
o Oversees site development and maintenance
o Works on the merchandising strategy and reviews the demand planning and forecasting data for own E- Commerce channel
o Ensures A+ content and manages all brand campaigns for the website
o Works on deployment of app
o Streamlines Logistics, delivery, returns and payments- with efficiency and innovation
o Develop ways and means for conversion of bottom funnel add to cart etc
o Use of analytics to drive better quality consumer journeys, as well as better on platform and off platform conversions.
· Drive and manage the omni-channel journey for each brand
· Works with Brand, channel, encircle and IT teams to champion new use cases for integration
· Plays an influencing role at the cusp of brand- IT- Retail channel..and ensures seamless transition for the customer / as well as seamless execution across channels.
3. Knowledge
Required
· Expertise in Digital with ability to identify and leverage tools
· Knowledge of website analytics tools and KPIs
· Knowledge of latest trends and technology in marketing space
· Keen business sense - to evaluate cost/ benefits and hence identify suitable options
·
4. Behavioural Skills Required
· Thinks big
· Business savvy
· Entrepreneurial drive
· Nurtures relationship
· Influences for impact
· Ability to work across teams- analytics, retail, marketplace, brands
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