Deputy Manager- E-commerce

4 days ago

Bengaluru, India Titan Company Full time

Job Description: Position Deputy Manager- E-commerce (Brand Website) Job Location Bangalore Reporting to Head - Marketing (F&FA) 1. Scope of the role · Manage the own E Commerce channel by implementing the E Commerce channel strategy in alignment with the overall business objectives. · Effectively manages the sales, marketing, merchandising and content creation of the channel to ensure achievement of the business targets · Drives adoption of new integrations across traditional channels in line with consumer trends of seamless experience and shopping · Drives upgradation of digital platforms in line with key market trends – towards delivering a friction free consumer journey 2. Job profile · Execute the vision and strategy for Brand Ecommerce · Drives constant improvement/ upgradation of digital platforms to ensure world class, friction free consumer journeys. o Pdt Management of websites – including new features / innovations oWork with IT to manage above projects · Drives Revenue targets for the Brand e commerce across all brand sites o Oversees site development and maintenance o Works on the merchandising strategy and reviews the demand planning and forecasting data for own E- Commerce channel o Ensures A+ content and manages all brand campaigns for the website o Works on deployment of app o Streamlines Logistics, delivery, returns and payments- with efficiency and innovation o Develop ways and means for conversion of bottom funnel add to cart etc o Use of analytics to drive better quality consumer journeys, as well as better on platform and off platform conversions. · Drive and manage the omni-channel journey for each brand · Works with Brand, channel, encircle and IT teams to champion new use cases for integration · Plays an influencing role at the cusp of brand- IT- Retail channel..and ensures seamless transition for the customer / as well as seamless execution across channels. 3. Knowledge Required · Expertise in Digital with ability to identify and leverage tools · Knowledge of website analytics tools and KPIs · Knowledge of latest trends and technology in marketing space · Keen business sense - to evaluate cost/ benefits and hence identify suitable options · 4. Behavioural Skills Required · Thinks big · Business savvy · Entrepreneurial drive · Nurtures relationship · Influences for impact · Ability to work across teams- analytics, retail, marketplace, brands

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