e- Commerce Manager
5 days ago
Role and Responsibilities: As the E-commerce Manager for the kitchen appliances company, you will lead the online sales strategy, managing our e-commerce platform and driving revenue growth through digital channels. Your primary responsibility will be to develop and execute effective online marketing campaigns, optimize the e-commerce website, and enhance the customer shopping experience
- eCommerce Strategy Development:
- Develop and execute a comprehensive e-commerce strategy aligned with company goals to drive online sales and customer acquisition.
- Identify new opportunities, trends, and market demands to expand the company's online presence.
- Website Management and Optimization:
- Oversee the maintenance and optimization of the e-commerce platform, ensuring a user-friendly interface, easy navigation, and smooth transactions.
- Collaborate with web developers to enhance website functionality, usability, and mobile responsiveness.
- Online Marketing Campaigns:
- Plan and execute digital marketing campaigns (SEO, SEM, email, social media, etc.) to increase website traffic, conversion rates, and customer engagement.
- Monitor campaign performance, analyze data, and adjust strategies to maximize ROI.
- Product Management:
- Manage online product catalogue, ensuring accurate product listings, pricing, and inventory availability.
- Work with the product team to launch new products and optimize existing offerings based on market demand and customer feedback.
- Customer Experience Enhancement:
- Continuously improve the online shopping experience, implementing strategies to increase customer satisfaction, reduce cart abandonment, and drive repeat purchases.
- Implement customer-centric policies and features to enhance customer loyalty and retention.
- Analytics and Reporting:
- Utilize analytics tools to track website performance, sales metrics, and customer behaviour, providing regular reports and insights to stakeholders.
Candidate:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- X years of experience in e-commerce management, preferably in the retail or kitchen appliances industry.
- Proven track record of driving online sales growth and executing successful digital marketing campaigns.
- Proficiency in e-commerce platforms, web analytics tools, and digital marketing strategies.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication, leadership, and project management skills.
Location Bangalore
Salary 7-9 LPA
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